Skip to content
UK-based. Working with sales teams across Europe.
The Sales House

Flagship programme

Sales Leaders Online Series Pt 1:
Lead, Coach & Develop

Five live online sessions for sales managers on the core of the job: leading the team, running effective one-to-ones, coaching on real deals, building accountability and holding performance conversations.

You are accountable for the result and for the people who deliver it. Forecast calls, coaching, hiring and performance conversations compete for attention, while the business wants clear answers about growth. We understand the challenge of developing sellers without becoming the answer to every deal.

Enquire About This Programme Explore the course
A sales manager coaching a seller one-to-one
The Sales House
Explore. Practise. Perform.

Duration

5 × 2.5-hour live online sessions (12.5 hours)

Group size

Maximum 8 participants

Format

Live online

Price — Online

Price on request

+ VAT

where understanding becomes useful —

Why this course matters

Sales leadership is learned in the conversations you have with your team every week.

What you’ll explore in the Studio

Part 1 focuses on the people side of the number: moving from top seller to leader, running one-to-ones that develop sellers, coaching on real calls and deals, setting standards people own and addressing performance early and fairly.

Across five live online sessions, leaders practise these conversations with peers, try them with their teams between sessions and bring back what happened. The result is a practical leadership toolkit and a coaching rhythm managers can sustain.

Flagship programme

Your 5 live sessions

Equip sales managers with the leadership habits, coaching skills and conversations that develop sellers and build consistent team performance.

2.5 hours per session · 12.5 hours in total · Maximum 8 participants

Less theory. More leadership. Real team situations, practised conversations and habits you can use on Monday.

Complete programme (Pt 1 & 2)

Price on requestPricing for both parts agreed with you+ VAT

10 live online sessions · 25 hours · Pt 1 and Pt 2 booked together

Enquire About This Programme Compare Part 1, Part 2 & the complete programme

a real challenge. a purposeful response.

The challenges this addresses

  • Managers promoted for selling, then left to work out leadership alone
  • One-to-ones that turn into pipeline updates
  • Coaching squeezed out by forecasting and admin
  • Performance concerns noticed early but addressed late

What this can change at work

Give sales managers a connected leadership foundation: clear expectations, development-focused one-to-ones, practical coaching and confident performance conversations. Sellers gain more consistent support and accountability. The business gains managers who develop people as well as manage the number, with each leader applying the ideas to their own team between sessions, without promising specific results.

One-to-ones with a coaching focus

Each one-to-one has a development topic, agreed actions and follow-up, separate from the pipeline review.

Coaching on real evidence

Managers coach from calls, deals and observed behaviour rather than opinion.

Earlier performance conversations

Concerns are raised from leading indicators with a clear, supportive plan.

Explore. Practise. Perform.

Less theory. More application.

What participants will practise

Live practice in every session, built around The Sales Leader Shift, Effective Sales 1:1s, Coaching for Sales Performance. Participants apply an agreed action between sessions and bring what happened back to the group.

What they’ll take away

Take-away materials with the questions, frameworks and techniques covered, plus a short personal action plan for the next customer conversations where the skill matters.

How we help it stick

Spaced sessions, between-session application and reflection are built into the series. Manager briefings and follow-up coaching can be added and are agreed in your proposal.

How we make learning stick

Inside the workshop

Delivered live online for a maximum of 8 sales leaders, with sessions spaced so each idea can be tried with the team before the next one. Every session is live, interactive and facilitator-led: short input, breakouts, peer discussion of real team situations and practice of the conversations leaders find hardest. Leaders bring their own pipeline, team and challenges, and leave each session with an action for the week ahead.

Make Sales Leaders Online Series Pt 1: Lead, Coach & Develop relevant to your business

Tell us where you want to make progress with the sales leader shift: from top seller to team leader. We can discuss suitable workplace examples, priorities and access needs before agreeing the scope. This course is delivered live online for people in the UK and Europe, with timings agreed around participants.

Discuss a customised version

What the training covers

The scope below sets out the subjects covered. Workplace examples and practice are shaped around your team within the booked format.

  • The Sales Leader Shift: from top seller to team leader
  • Effective Sales 1:1s that develop sellers
  • Coaching for Sales Performance on real calls and deals
  • Accountability: standards, ownership and follow-through
  • Performance Conversations: early, fair and constructive

What’s included in your booking

Your booked time and format
5 × 2.5-hour live online sessions (12.5 hours) · Live online · Maximum 8 participants.
Included in every course
  • Interactive, facilitator-led learningLive, hands-on sessions built around practice and participation.
  • Group discussionsShared conversations about real situations, so people learn from each other as well as the facilitator.
  • Breakout exercisesSmall-group practice, role-play and problem-solving, online or in the room.
  • Take-away materialsCourse materials, tools and templates to use back at work.
Facilitated learning and practical application
The subject coverage, exercises and facilitator feedback described above, with space to connect the learning to relevant workplace situations. The workshop description sets out the specific plans, prompts or tools developed in this course.

Follow-up coaching, refresher sessions and additional delivery days are not automatic inclusions; any additions are agreed in your proposal. Travel, venue arrangements and any software licences are confirmed separately where relevant. Prices exclude VAT.

Outcomes

The capabilities delegates work towards through the training and practice:

  • Lead with clear expectations and standards the team owns
  • Run one-to-ones that develop sellers and agree actions
  • Coach from call and deal evidence using a simple structure
  • Build accountability without micromanaging
  • Hold performance conversations early, fairly and confidently

the next conversation is where it counts —

Take it back to work.

Choose a real situation where you want to apply the learning. Use it to turn an outcome into a manageable first step, then reflect on what changes.

Choose

Start with one priority: Lead with clear expectations and standards the team owns.

Apply

Try the approach in a relevant task or conversation. Note what felt useful and what you would adapt.

Review

Reflect on what happened, seek feedback where appropriate and choose your next step. Follow-up support can be discussed separately.

Bring this topic to your next event

We can discuss adapting Sales Leaders Online Series Pt 1: Lead, Coach & Develop into a keynote or large-group session, focusing on the themes most relevant to your audience. Depth, activities, timings and any follow-up depend on the format and package you choose; an event session is not a substitute for the full course.

Explore Speaking & Events

More from Sales Leaders Studio

Flagship programme

Sales Leaders Online Series Pt 2:
Scale Performance & Lead Change

Five live online sessions for sales leaders ready to scale performance: forecasting with confidence, sales cadences, building a high-performing team, leading change and working across functions.

5 × 2.5-hour live online sessions (12.5 hours)Maximum 8 participants

Course synopsis

Once the team is coached well, the next challenge is making performance predictable and scalable. Part 2 focuses on the operating side of sales leadership: forecasting with evidence, running a weekly cadence that protects selling time, building a high-performing team culture, leading change so it sticks and working effectively with marketing, customer success, product and finance. Leaders work on their own pipeline, cadence and team plans across five live online sessions, applying each idea between sessions.

5 live sessions · 2.5 hours each

Outcomes — you'll be able to

  • Build and defend a forecast using qualification evidence
  • Design a weekly and monthly cadence that protects selling time
  • Create a team culture built on standards, recognition and growth
  • Lead change so new ways of working are adopted
  • Work productively with marketing, customer success, product and finance

Included in every course

  • Interactive, facilitator-led learning
  • Group discussions
  • Breakout exercises
  • Take-away materials

Live online

Price on request+ VAT

Complete programme (Pt 1 & 2): Price on request · Pricing for both parts agreed with you

Course details

Sales Coaching for Managers

Coach sellers on real deals and real calls so performance improves week after week, not just at review time.

1 day · 9:30am–5pm6–8 delegates

Course synopsis

A useful sales manager develops the seller's thinking as well as inspecting the opportunity. A pipeline review can identify a problem; a useful coaching conversation helps the seller think through how to address it. This one-day workshop develops a repeatable approach to deal coaching, call coaching and individual skills development. Managers explore how to distinguish capability gaps from unclear expectations, missing knowledge or wider obstacles before choosing the right response. They practise asking questions that surface the seller's reasoning, use observable evidence rather than impressions and agree an action the seller owns. The session also explores when to coach and when clear direction is needed. Delegates build a realistic coaching rhythm for their sales week, making development a purposeful part of management rather than an extra task whenever time allows.

Key focus areas

  • Coaching vs managing
  • Diagnosing skill, will and knowledge gaps
  • Deal coaching
  • Call coaching
  • Coaching questions that work
  • Building a weekly coaching rhythm

Outcomes — you'll be able to

  • Run effective deal and call coaching
  • Diagnose the real performance gap
  • Use powerful coaching questions
  • Leave with a weekly coaching plan

Included in every course

  • Interactive, facilitator-led learning
  • Group discussions
  • Breakout exercises
  • Take-away materials

Face to face

From £2,250+ VAT

Online: From £1,800 + VAT

Course details
Your people. Your priorities.Ready to sell better? Build your programme.A programme shaped around your people — and the progress you want to make.

Where better selling begins.

Your team doesn’t need more slides. They need skills that stick.

Know you need help? Book a relaxed, no-obligation 30-minute call. We’ll talk through your team and challenge, and you’ll leave with an honest view of the options — no brief or programme needed.

Book a Discovery Call Enquire about this course