for every seat in the sales team —
Better conversations. Stronger pipelines. Better performance.
Exceptional sales performance starts long before the close. It starts with understanding customers, asking better questions and communicating value — with the confidence to navigate difficult conversations. Our practical B2B sales training across the UK and Europe helps your people build trust and move opportunities forward. Built on 20 years in sales and 1,000s of sellers trained across the US, UK, EMEA and APAC, we bring that experience to the challenges your team faces every day.
experiment in the Lab —
Great sales teams grow through practice, coaching and consistent improvement. We connect your business priorities with practical learning on real customer scenarios, bridging the gap between knowing what good looks like and putting it into practice. Choose a focused workshop or build a bespoke sales development programme around your people.
real deals. real conversations.
Sound familiar?
Training by role
Each Lab opens its own page with every course, format, outcome and starting price.
Most booked
Choose the five-session online Mini Bootcamp at £699 per person, a new-business sales bootcamp or a dedicated account-management bootcamp at your business HQ. A local WeWork can be arranged on request for remote teams.
From £699 per person
+ VAT
Find out moreLearn all eight elements through the four-part series, or choose a one- or two-day face-to-face workshop with an optional live-deal clinic.
From £4,200 for the 4-part series
+ VAT
Find out moreFive live online labs for account executives: plan the week, lead discovery, qualify with MEDDPICC and keep deals moving. Continue with Pt 2 to advance, negotiate and close.
From £4,450 per group
+ VAT
Find out moreFive live online labs for account managers: retain, develop and grow key accounts. Continue with Pt 2 to protect, negotiate and expand.
From £4,450 per group
+ VAT
Find out morePersonal coaching for individual sellers and sales managers, built around their goals and their real pipeline, with a 30-minute review included at the end of each block and flexible timings agreed with the individual.
Block of 3: From £499
+ VAT
Find out moregive your sales team something to talk about —
Planning a sales kick-off, conference or team away day? Connect an inspiring message with discovery, buyer value and the deal habits your sellers need next.
what makes it work —
Live online (Zoom or Teams), face to face at your venue, or blended — every Sales Lab programme is built on the same combination.
20 years of selling, leading teams and carrying a number. We design from the seller’s chair, not a training catalogue.
Your people work on their own deals, buyers and calls — so the first real attempt isn’t the first attempt.
Managers are equipped to coach the same behaviours in one-to-ones and deal reviews, so the learning keeps going.
We agree up front which behaviours should improve and how we’ll see it — in practice, call and deal reviews, manager feedback and your own measures.
better selling that becomes everyday behaviour.
your people. their potential. our starting point.
We don’t just teach selling. We help improve how selling happens. Your people work on their own buyers, conversations and live opportunities in a supportive space with enough constructive challenge to stretch them. Because sales training should change what people do, as well as what they know.
Good conversations. Lightbulb moments.
Before the training
It starts with listening.
During the training
Have a go. Find your flow.
After the training
This is where it comes to life.
Bring your real world. Leave with something you can use.
All prices exclude VAT. Face-to-face sessions may include travel. Tailored programmes are quoted on request.
go deeper on one skill —
Focused training for the moments that decide deals, available online or face to face across the UK and Europe.
your sales team. your priorities. your programme. —
Combine courses, focus on your skills gaps and shape the learning around your sales cycle. Standard workshops run with 8–10 delegates; BDR and MEDDPICC sessions have a maximum of eight; Sales Leadership workshops run with 6–8. Smaller bespoke cohorts can be discussed, with pricing agreed for your programme.
Where better selling begins.
Know you need help? Book a relaxed, no-obligation 30-minute call. We’ll talk through your team and challenge, and you’ll leave with an honest view of the options — no brief or programme needed.
