Bootcamps

For new-business sales, choose the live online Mini Bootcamp, the three-day Beginner or Sales Accelerator, or the two-day Strategic bootcamp. For existing-client sales, choose a dedicated Account Manager Bootcamp: three days for beginners or two days for intermediate managers. For BDRs and SDRs, the BDR Bootcamp and BDR Mini Bootcamp sit here too. All combine exploration, peer learning and coached practice.

Starting in sales can feel like learning several jobs at once. Developing sellers need more than another set of tips, and account managers need a pathway built for existing clients rather than new-business prospecting. We understand the different starting points. Choose the bootcamp that matches your role and experience.

6 courses8–10 delegatesCourse-specific online & face-to-face options

Browse by format

Series, day workshops and half-day sessions — choose a format to narrow the list.

New sellers sharing ideas around a table in a sales bootcamp — Explore. Practise. Perform.

experiment in the Lab —

Why this Lab exists

A target gives your seller a destination. It does not give them a route. New starters can be learning the market, the role and the customer conversation at once; experienced sellers may need to connect habits that have developed separately. We design bootcamps to bring that work together, crafting content around the challenges of new-business selling or account management rather than treating every sales role alike. Supported rehearsal, thoughtful feedback and connected practice give people room to build confidence in how they sell — and managers a clearer starting point for their development.

From practice to your working world

Connected scenarios help participants see how individual skills fit the whole customer journey. Practise with feedback and build a workable development plan. Strategic Sales Bootcamp includes its stated two follow-up online coaching sessions; other follow-up is agreed separately.

What your people can develop

Plan targeted prospecting and open a relevant conversation
Run a structured discovery conversation
Explore objections and respond constructively
Prepare and negotiate with clear boundaries
Agree buyer-aligned next steps and keep deal progress visible
Understand each stage of the sales process

Who is this Lab for?

New sales professionals building their foundations
Career changers moving into sales
Sellers wanting a practical refresher
Remote and distributed sales teams

Choose a course below for its full topics, outcomes, audience, duration and starting prices. Individual workshops and combined programmes have different scopes; we agree your booking and any additional support with you.

Discuss your Bootcamps

Bootcamps

Series, day workshops and half-day sessions — choose a format to narrow the list.

Published bootcamp prices are per person; new account-manager bootcamp prices are on request. Face-to-face bootcamps take place at your business HQ or a local WeWork, which can be arranged on request for remote teams, subject to availability. Venue and travel costs are agreed before booking. The Mini Bootcamp is live online only: From £699 per person for all five half-day sessions. In-house cohorts of 8 or more are quoted on request.

New-business sales foundations · live online

Mini Bootcamp

Build the basics of prospecting, discovery, negotiation, objection handling and deal control through five interactive online half-days.

5 half-day sessions · 3.5 hours per half day8–10 delegates

Course synopsis

Five online half-days make room to build the new-business sales foundations and put them into practice. Build a practical sales foundation in five focused half-days alongside your work. This live online bootcamp is designed for new-business sellers, career changers and sales professionals who want to strengthen the essentials. Across five half-day sessions, you work through prospecting, discovery, negotiation, objection handling and deal control, practising the conversations and decisions that keep opportunities moving. Each session connects a clear approach with realistic scenarios, peer feedback and an action to try at work before the next session. The From £699 per-person price covers the complete five-session bootcamp, not each individual half-day.

Key focus areas

Prospecting: targeting, outreach and first conversations
Discovery: questioning, listening and understanding needs
Demos and proposals: connecting solutions to customer outcomes
Negotiation: preparation, boundaries and exchanging value
Objection handling: exploring and responding to concerns
Deal control: stakeholders, decision steps and mutual action plans
Live online role plays, feedback and workplace application

Outcomes — you'll be able to

Plan targeted prospecting and open a relevant conversation
Run a structured discovery conversation
Explore objections and respond constructively
Prepare and negotiate with clear boundaries
Agree buyer-aligned next steps and keep deal progress visible

Included in every course

Interactive, facilitator-led learning
Group discussions
Breakout exercises
Take-away materials

Live online

From £699 per person+ VAT

Course details

New-business sales · new sellers & career changers

Beginner Sales Bootcamp

Build essential sales skills and the confidence to prospect, ask better questions and handle objections through coached live practice.

3 days · 9:30am–5pm each day8–10 delegates

Course synopsis

Starting in sales is easier when the whole journey makes sense and you can practise it safely. Starting in sales means learning a clear process while building the confidence to approach prospects and manage unfamiliar conversations. This three-day new-business sales bootcamp gives first-year sellers, career changers and customer service professionals moving into sales a practical grounding in each stage of the sales process, from prospecting and first calls to discovery, presenting value and handling common objections. Day one establishes the foundations, including sales mindset, resilience and productive daily habits; day two develops discovery, demos and value-led proposals; day three brings objections, negotiation and closing together through coached practice. Delegates build the skills to make more confident calls, understand customer needs and approach their daily sales activity with greater consistency.

Key focus areas

How the sales process works
Prospecting and making first calls
Basic discovery questions
Presenting your product with value
Handling common objections
Sales mindset, resilience and daily habits
Live call practice with coaching

Outcomes — you'll be able to

Understand each stage of the sales process
Make confident prospecting calls
Ask good discovery questions
Handle the most common objections
Build daily habits that drive results

Included in every course

Interactive, facilitator-led learning
Group discussions
Breakout exercises
Take-away materials

Face to face

From £595 per person+ VAT

Course details

New-business sales · a dedicated methodology day

Sales Accelerator Bootcamp

Enhance your selling skills across three practical days, including a full day applying MEDDPICC or an agreed alternative methodology to real opportunities.

3 days · 9:30am–5pm each day8–10 delegates

Course synopsis

Your sellers have foundations; now give them room to strengthen the moments that limit progress. The Sales Accelerator Bootcamp helps existing sellers build on their foundations and take a more purposeful, confident approach to every opportunity. Over three face-to-face days, new-business account executives and sellers sharpen discovery, communicate business value, engage stakeholders and practise negotiation. One complete day is dedicated to understanding and applying a sales methodology: MEDDPICC, or an agreed alternative such as Challenger, Sandler's Pain Funnel or Command of the Message. We choose the approach with your business before delivery, so it supports your buyers, your sales process and the language your team uses. Delegates leave with clearer qualification, stronger conversations and a practical plan for their live opportunities.

Key focus areas

Deeper discovery, purposeful questioning and listening
Value-led messaging and differentiation
One full day on MEDDPICC or an agreed alternative methodology
Challenger, Sandler's Pain Funnel or Command of the Message as alternatives
Stakeholder engagement and multi-threading
Objection handling and negotiation practice
Live-deal application and personal next actions

Outcomes — you'll be able to

Lead deeper discovery and communicate relevant business value
Apply the chosen methodology to a real opportunity
Distinguish confirmed qualification evidence from assumptions
Engage stakeholders and handle concerns constructively
Negotiate with clear boundaries and agree buyer-aligned next steps

Included in every course

Interactive, facilitator-led learning
Group discussions
Breakout exercises
Take-away materials

Face to face

From £795 per person+ VAT

Course details

New-business sales · senior and enterprise sellers

Strategic Sales Bootcamp

Lead complex, high-value sales, strengthen executive conversations and grow key accounts through strategic planning, advanced negotiation and focused coaching.

2 days · 9:30am–5pm each day8–10 delegates

Course synopsis

Strategic deals need a clear understanding of the customer's business and the people behind the decision. Complex, high-value deals demand more than strong selling skills: senior sellers must align multiple decision-makers, engage executives credibly and maintain control through to signature. Our most advanced bootcamp is designed for senior new-business account executives, enterprise sellers and sales leaders who still carry a target. Across two intensive days, delegates develop their approach to strategic account planning, advanced negotiation, mutual action plans, forecast accuracy and rigorous deal reviews. Two follow-up one-to-one coaching sessions apply the learning to each delegate’s live opportunities, helping them navigate stakeholder complexity, strengthen account growth plans and lead deals with greater clarity and discipline.

Key focus areas

Complex, multi-stakeholder sales
Executive-level conversations
Strategic account planning
Advanced negotiation
Deal control and mutual action plans
Forecast accuracy and deal reviews
Two 1:1 follow-up coaching sessions

Outcomes — you'll be able to

Lead complex sales with multiple decision-makers
Hold credible conversations with senior executives
Build and run strategic account plans
Negotiate high-value agreements
Control deals from first meeting to signature

Included in every course

Interactive, facilitator-led learning
Group discussions
Breakout exercises
Take-away materials

Face to face

From £1,195 per person+ VAT

Course details

Existing-client sales · beginner

Beginner Account Manager Bootcamp

Three practical days to build account-management foundations: smooth handovers, trusted relationships, issue handling, QBRs and relevant account growth.

3 days · 9:30am–5pm each day8–10 delegates

Course synopsis

New account managers need a foundation that joins client care with commercial responsibility. Designed for new account managers and people moving into an existing-client role, this three-day bootcamp builds a clear approach to caring for and developing accounts. Start with handovers, introductions and understanding the customer’s expectations. Practise relationship-building conversations, active listening and responding to issues with clear ownership. Then connect stakeholder mapping, account reviews and customer needs to appropriate cross-selling opportunities. The final day brings the learning together through QBR practice and a coached account plan. Leave with tools for your first client meetings, a review format and a practical plan for managing your portfolio.

Key focus areas

Structured handovers and customer introductions
Understanding commitments, expectations and customer outcomes
Listening, relationship building and issue resolution
Stakeholder mapping and contact planning
Cross-selling based on customer needs
QBR preparation, formats and presentation
Account priorities, CRM habits and a 30-day action plan

Outcomes — you'll be able to

Prepare a handover and a first client conversation
Respond to an issue with clear ownership and follow-up
Map stakeholders and plan regular relationship contact
Recognise and explore a relevant expansion opportunity
Prepare and practise a customer-focused QBR
Build a realistic first-month account-management plan

Included in every course

Interactive, facilitator-led learning
Group discussions
Breakout exercises
Take-away materials

Face to face

Price on request+ VAT

Course details

Existing-client sales · intermediate

Intermediate Account Manager Bootcamp

Two days to deepen account strategy, protect renewals, strengthen stakeholder relationships and practise value-led expansion and executive QBRs.

2 days · 9:30am–5pm each day8–10 delegates

Course synopsis

Established account managers can create more value by moving from reactive servicing to purposeful strategy. For account managers with established foundations, this two-day bootcamp focuses on moving from reactive account servicing to proactive retention and growth. Assess account health, map decision-makers and relationship gaps, and build a strategic plan grounded in customer priorities. Work through escalated issues, renewal risks and value-led cross-selling, practising commercially thoughtful conversations that protect trust. Day two develops executive-level QBRs, renewal negotiation and expansion proposals, followed by an account clinic to test assumptions and agree practical next actions. Bring an anonymised account and leave with a focused plan for its relationships, retention and growth.

Key focus areas

Account health, customer value and retention risks
Strategic account plans and stakeholder influence
Escalated issues and rebuilding trust
Value-led expansion and cross-selling proposals
Executive QBR formats and presentation practice
Renewal negotiation and commercial boundaries
Account clinics, portfolio priorities and action plans

Outcomes — you'll be able to

Diagnose account risks and prioritise relationship gaps
Build a strategic account plan grounded in customer outcomes
Handle an escalated issue constructively
Present a QBR that leads to agreed priorities and actions
Prepare a renewal or expansion negotiation
Create evidence-based retention and growth next steps

Included in every course

Interactive, facilitator-led learning
Group discussions
Breakout exercises
Take-away materials

Face to face

Price on request+ VAT

Course details

BDR & SDR bootcamps

Top-of-funnel bootcamps, also listed in the BDR Lab.

BDR Bootcamp: From First Contact to Qualified Meeting

Build the foundations of new-business sales over two or three practical days, from understanding buyers to confident outreach, qualification and a supported skills sign-off.

2 or 3 days · 9:30am–5pm each dayMaximum 8 delegates

Course synopsis

New sellers need a connected foundation, not isolated tips for the next call. Starting in sales means learning a new commercial world as well as a new set of skills. This BDR, SDR and ADR bootcamp builds both. We connect buyer understanding and business drivers with research, prospecting, phone, email and LinkedIn outreach, questioning, objection handling and useful AE handovers. The two-day workshop establishes a complete prospecting routine; the third day adds deeper buyer scenarios, campaign development and repeated conversation practice. Both formats finish with a supportive practical sign-off against criteria agreed with your manager, showing what each rep can do and where further coaching will help.

Key focus areas

Sales fundamentals, the buying journey and the BDR role
Commercial curiosity: buyer priorities, business drivers and decision-making
Ideal customer profiles, account signals and stakeholder research
Responsible AI-assisted research and source checking
Relevant email, phone and LinkedIn outreach
Cold-call openers, gatekeepers and concise value pitches
Purposeful questions, listening and qualification
Handling brush-offs, objections and follow-up
CRM discipline, meeting quality and AE handovers
Weekly planning, resilience and practical skills sign-off

Outcomes — you'll be able to

Explain the buyer's commercial context before approaching them
Research and prioritise relevant accounts and contacts
Build a connected multi-channel prospecting routine
Handle prospect conversations and objections with greater confidence
Book purposeful meetings and capture useful AE handover context
Demonstrate core skills and agree a focused development plan

Included in every course

Interactive, facilitator-led learning
Group discussions
Breakout exercises
Take-away materials

Face to face

Price on request+ VAT

Course details

BDR Mini Bootcamp

Five live online half-day sessions for new BDRs, with practical prospecting, buyer conversations and time to apply the learning between sessions.

5 half-day sessions · 3.5 hours per half dayMaximum 8 delegates

Course synopsis

Five connected online labs give new BDRs room to learn, practise and bring real experience back to the group. A connected online development programme for people starting in business development. Across five live half-day sessions, BDRs, SDRs and ADRs build commercial curiosity, research skills, relevant outreach, call confidence, qualification and AE handover habits. Small-group breakouts, role-play and feedback make each session a working lab. Between sessions, reps apply the learning to agreed prospecting tasks and bring their experience back for review.

Key focus areas

Buyer understanding and commercial drivers
Target-account research and responsible AI use
Phone, email and LinkedIn outreach
Pitching, questioning and active listening
Objections, qualification and AE handovers
CRM habits, weekly planning and skills sign-off

Outcomes — you'll be able to

Connect buyer priorities with relevant outreach
Practise confident prospect conversations
Qualify and hand over purposeful meetings
Apply learning between sessions and demonstrate core skills

Included in every course

Interactive, facilitator-led learning
Group discussions
Breakout exercises
Take-away materials

Live online

Price on request+ VAT

Course details

your people. their potential. our starting point.

How we train sellers.

We don’t just teach selling. We help improve how selling happens. Your people work on their own buyers, conversations and live opportunities in a supportive space with enough constructive challenge to stretch them. Because sales training should change what people do, as well as what they know.

Workshop participants sharing ideas with their facilitator

Good conversations. Lightbulb moments.

Before the training

Understand the challenge

It starts with listening.

Get curious about where conversations and opportunities lose momentum
Understand your people, sales process and the commercial realities behind the numbers
Agree the behaviours you want to develop and what useful progress looks like

During the training

Build capability through practice

Have a go. Find your flow.

Real customer scenarios, live deals and meaningful peer conversations
Rehearse discovery, value conversations and difficult objections with structured feedback
Practise, reflect and try again — building confidence through capability

After the training

Your priorities, put into practice

This is where it comes to life.

Clear personal actions and practical tools for the next sales conversation
Reflection, manager coaching and accountability to strengthen everyday habits
Optional follow-up deal reviews and agreed ways to check progress

Bring your real world. Leave with something you can use.

More sales training

Top of Funnel ADR/BDR Lab Account Executives Lab Account Managers Lab MEDDPICC Team Building Lab AI for Sales Lab Specialist Sales Lab

your sales team. your priorities. your programme. —

Build your own sales programme.

Combine courses, focus on your skills gaps and shape the learning around your sales cycle. Standard workshops run with 8–10 delegates; BDR and MEDDPICC sessions have a maximum of eight; Sales Leadership workshops run with 6–8. Smaller bespoke cohorts can be discussed, with pricing agreed for your programme.

Where better selling begins.

Your team doesn’t need more slides. They need skills that stick.

Know you need help? Book a relaxed, no-obligation 30-minute call. We’ll talk through your team and challenge, and you’ll leave with an honest view of the options — no brief or programme needed.

Book a Discovery Call Build Your Programme