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UK-based. Working with sales teams across Europe.
The Sales House
A bright training space with a workshop area and a relaxed lounge corner

Our House

Every seat in the sales team.

Where better selling begins.

Come on in. From your newest BDR to your CRO, there’s a room in the House built for the conversations they have every day — run by sales people who know what lands, and what doesn’t.
Find your room Build Your Programme

six rooms. one house.

Every room built for a purpose.

Each room is dedicated to what you’re looking for — but they all share one philosophy. We value experience; we don’t dismiss it. People learn from their peers, challenge their thinking, keep what works and practise what moves them forward.

For sellers

Sales Lab

Where sellers practise the conversations that count.

BDRs, AEs and account managers practise the conversations that win and grow business.

  • BDR & SDR
  • Account executives
  • Account managers
  • Field & contact centre
  • Bootcamps
  • MEDDPICC
Step inside
For sales leaders

Leaders Studio

Where great sellers become great leaders.

Coaching, one-to-ones, forecasting and building a high-performing team.

Step inside
For one-to-one growth

Coaching Lounge

Pull up a chair. Take your time.

Personal, supportive coaching for any leader or seller, around their own goals.

Step inside
For live opportunities

The Deal Room

Bring the deal. Leave with a plan.

Deal clinics and strategy sessions on the real deals in your pipeline right now.

Step inside
For your sales engine

Enablement Suite

Where one shared way of selling takes shape.

Playbooks, process, onboarding and content built with you, so everyone sells the same way.

Step inside
For the whole team

Events Hub

Bring the House down — with a commercial point.

SKOs, QBRs, off-sites and all-hands sessions that get the room doing, not just listening.

  • Sales kick-offs
  • QBRs
  • All-hands
  • Regional off-sites
  • Keynotes
Step inside

not sure where to start?

Answer a few questions and we’ll show you to the right room.

Find your room

Also in the Sales Lab

Bootcamps, MEDDPICC, AI and team days.

Step into the Sales Lab

Build the foundations fast

Bootcamps

Connected bootcamps for new and developing sellers and account managers.

Qualify with evidence

MEDDPICC

One- and two-day workshops, a five-part online series and a half-day online refresher.

Work smarter. Sell better.

AI for Sales

Face-to-face half days on AI in your sales day, top of funnel and deal reviews — or all three in one full day.

Closer team. Sharper skills.

Team Building

Half or full days getting your team sharing, working together and practising the skills you choose.

pull up a chair —

Find your seat.

Every role sells differently. Choose a seat to hear what we hear from it most — and the training built around it.

BDRs on calls in a lively sales floor, one giving a colleague a thumbs-up

“I’m making the calls. I just can’t turn enough of them into meetings.”

What we hear from this seat

Sales development

Prospecting, outreach and conversations that turn into first meetings.

All BDR & SDR training
Prefer a list? See every course

built to run, not to cram —

Signature programmes.

Connected series that build session by session, with real application in between — so new habits are tried on live deals before the next session starts.

Flagship programme

Account Executive Online Lab — Part 1

Build the foundations

Five live, interactive sessions on time management, discovery, MEDDPICC, objection handling and deal control.

Format
5 × 2.5-hour live online sessions (12.5 hours)
Group
Maximum 8 participants
Investment
From £4,450 per group + VAT
Explore and enquire

Flagship programme

Account Executive Online Lab — Part 2

Advance and close

Three live, interactive sessions covering proposals, negotiation and closing.

Format
3 × 2.5-hour live online sessions (7.5 hours)
Group
Maximum 8 participants
Investment
From £3,300 per group + VAT
Explore and enquire

Flagship programme

Account Manager Development Lab

Retain and grow

Practical development for commercial account managers: customer conversations, account growth, retention and strategic account development, across two connected online Labs.

Format
5 × 2.5-hour live online sessions (12.5 hours)
Group
Maximum 8 participants
Investment
From £4,450 per group + VAT
Explore and enquire

Lead the team

New Sales Manager Studio

Helping new sales managers move from individual contributor to effective people leader: the transition, one-to-ones, performance conversations and hiring.

Format
Four connected modules
Group
Agreed with you
Investment
See module prices
Explore and enquire

your house, your way —

However your team learns best.

Online or in the room, one session or a series — every format is interactive, practical and built around your team.

  • Live online

    Small-group, facilitator-led sessions with breakouts and real practice — never a webinar.

  • In the room

    Half-day, full-day and multi-day workshops at your office or an agreed venue in the UK and Europe.

  • Series over time

    Spaced sessions with application in between, so skills are used before the next one.

  • One-to-one

    Focused coaching blocks in the Coaching Lounge, built around one person’s goals.

  • Built with you

    Programmes shaped around your roles, sales process and timescales.

In every group course

  • Interactive from start to finish
  • Group discussions and breakouts
  • Take-away materials to keep
  • Clear durations, group sizes and starting prices

Where better selling begins.

Your team doesn’t need more slides. They need skills that stick.

Know you need help? Book a relaxed, no-obligation 30-minute call. We’ll talk through your team and challenge, and you’ll leave with an honest view of the options — no brief or programme needed.

Book a Discovery Call Build Your Programme