Bespoke sales training
Sales training built around your business, not a catalogue.
your deals. your language. your goals —
who it’s for —
Built for the people doing the selling.
- Sales and revenue leaders with specific performance goals
- L&D and enablement teams commissioning sales programmes
- Organisations rolling out a new methodology or sales process
- Teams preparing for a new market, product or sales motion
What we hear from teams
Off-the-shelf doesn't fit
Generic examples make it hard for sellers to see how the training applies to their deals.
Training without reinforcement
A great day that isn't followed up rarely changes behaviour.
Several teams, several needs
BDRs, AEs, account managers and leaders need different things from one programme.
what we work on —
What the training covers
Short input, real scenarios and plenty of practice. Every exercise is built around your customers, your deals and your sales process.
- Scoping conversation
- We understand your goals, sales motion and the behaviours you want to see.
- Your scenarios
- Exercises built from your customers, objections, deals and team situations.
- The right mix
- Workshops, online series, coaching, Deal Room sessions and enablement content, combined as needed.
- Manager involvement
- Briefings and tools so managers reinforce the learning.
- Review and follow-up
- Agreed indicators, follow-up conversations and refreshers where useful.
Explore. Practise. Perform.
See how a session runsonline or in person —
How we deliver it
Bespoke programmes can be delivered face to face at your offices or a venue, live online, or as a blend. Scope and pricing are agreed individually based on your goals.
- Live online
- Face to face
- UK & Europe
- Small groups
What changes afterwards
- Training content that uses your language and real examples
- A programme that connects sellers, managers and leaders
- Agreed behaviours and indicators to review after delivery
- Reinforcement planned from the start
Behaviours we agree to look for with you before delivery, not guaranteed results.
ready to book —
Courses that cover this
Account Executives LabAE Lab
From research and outreach to discovery, demos, proposals, negotiation and closing — practise the complete new-business sales journey.
2 daysOnline or face to face
Account Managers LabAM Lab
From handover and introductions to trusted relationships, issue resolution, cross-selling and purposeful QBRs — develop the existing-client journey.
2 daysOnline or face to face
MEDDPICCMEDDPICC Two-Day Workshop: Foundation + Live-Deal Clinic
Two face-to-face days: build a shared understanding of all eight MEDDPICC elements, then put your own live deals under the spotlight in a coached clinic.
2 daysFace to face
Sales Leaders StudioSales Leadership Essentials
Build the leadership rhythms, deal review routines and performance standards that help sales teams focus, progress opportunities and perform.
1 dayOnline or face to face
Top of Funnel ADR/BDR LabBDR Bootcamp: From First Contact to Qualified Meeting
Build the foundations of new-business sales over two or three practical days, from understanding buyers to confident outreach, qualification and a supported skills sign-off.
2 or 3 daysOnline or face to face
Questions teams ask
How much does bespoke sales training cost?
It depends on the number of people, sessions and how much tailoring is needed. We agree scope and price after a scoping conversation.
How long does it take to design?
It depends on scope and diaries. We agree a realistic plan and dates in the scoping conversation.
Can we combine training with coaching?
Yes. Many programmes combine group workshops with one-to-one coaching for managers or individual sellers.
Related sales training
By industry
Where better selling begins.
Your team doesn’t need more slides. They need skills that stick.
Know you need help? Book a relaxed, no-obligation 30-minute call. We’ll talk through your team and challenge, and you’ll leave with an honest view of the options — no brief or programme needed.