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UK-based. Working with sales teams across Europe.

New Sales Manager Studio

A two-day launchpad, a live online series and focused workshops for first-time sales managers and team leads stepping up from top seller to sales leader.

The best seller on the team is often the person promoted to lead it. Overnight, success stops being about your own deals and starts depending on how well other people sell. We have made that move ourselves and coached many managers through it. Here, new sales managers learn how to lead the team without taking over every opportunity.

8 courses6–8 delegatesCourse-specific online & face-to-face options

Browse by format

Series, day workshops and half-day sessions — choose a format to narrow the list.

New sales managers collaborating in a leadership workshop
The Sales House
Explore. Practise. Perform.

step into the Studio —

Why this Studio exists

Your new sales managers know how to win. What they have not yet practised is how to help someone else win: running one-to-ones that develop the seller, holding a fair conversation when the numbers slip, and hiring people who will thrive in your sales motion. We craft every session around those first-year moments, using your pipeline, your targets and your sales process, so managers rehearse the conversations they are about to have rather than learn management in the abstract.

From practice to your working world

Bring a real seller, a real target and a real hiring need. Managers leave with a one-to-one structure, a performance conversation plan and an interview scorecard built for their own team.

What your leaders can develop

  • Redefine success around the team's performance
  • Hold a clear expectations conversation with each seller
  • Run a one-to-one and a deal coaching conversation with confidence
  • Leave with a first-ninety-days plan for your own team
  • Lead former peers with clear expectations
  • Run a development-focused one-to-one
Who is this Studio for?
  • Newly promoted sales managers and team leads
  • Top sellers about to step into their first management role
  • Sales leaders who want to set new managers up well
  • Newly promoted and first-time sales managers

Choose a course below for its full topics, outcomes, audience, duration and starting prices. Individual workshops and combined programmes have different scopes; we agree your booking and any additional support with you.

Discuss your New Sales Manager Studio

New Sales Manager Studio

A two-day launchpad, a live online series and focused workshops for first-time sales managers and team leads stepping up from top seller to sales leader.

Series, day workshops and half-day sessions — choose a format to narrow the list.

Setting new leaders up well protects two investments: the seller you promoted and the team they now lead. Start with the two-day launchpad or the online series, add individual workshops, or combine them into a first-year programme. Everything runs with 6–8 delegates.

Set Up to Succeed: The New Sales Manager Launchpad

A two-day face-to-face launchpad for newly promoted sales managers: the habits, conversations and first-ninety-days plan that set new leaders up for success from day one.

2 days · 9:30am–5pm each day6–8 delegates

Course synopsis

Promoting your best seller is a big bet. How you set them up in the first few months decides whether you gain a great manager or lose a great seller. Most new sales managers are promoted for what they did as sellers, then left to work out the new job on their own. Some try to close every deal for the team; others step back so far that standards slip. This two-day workshop gives a small group of six to eight new managers the foundations straight away. Day one is about the shift itself: what changes when success depends on other people, leading former peers, setting clear expectations and building a weekly management rhythm. Day two is about the conversations that make the role: one-to-ones, coaching on real deals, motivating different sellers and raising performance concerns early. Managers work on their own team throughout and leave with a first-ninety-days plan their own leader can support.

Key focus areas

  • Why the first ninety days matter so much
  • From top seller to sales manager: what changes
  • Leading former peers with confidence
  • Setting expectations and a weekly management rhythm
  • One-to-ones and coaching on real deals
  • Motivating different sellers
  • Raising performance concerns early
  • Your first-ninety-days plan

Outcomes — you'll be able to

  • Redefine success around the team's performance
  • Hold a clear expectations conversation with each seller
  • Run a one-to-one and a deal coaching conversation with confidence
  • Leave with a first-ninety-days plan for your own team

Included in every course

  • Interactive, facilitator-led learning
  • Group discussions
  • Breakout exercises
  • Take-away materials

Face to face

From £1,999+ VAT

Course details

New Sales Leaders Online Series

Five live online sessions of two hours for first-time sales managers: lead former peers, set expectations, run one-to-ones, coach on real deals and handle performance conversations.

5 × 2-hour live online sessions (10 hours)6–8 delegates

Course synopsis

New sales leaders learn fastest when they can try something with their team between sessions and bring back what happened. Spread over five live online sessions of two hours, this series gives new sales managers the essentials of the role without taking them out of the business for days at a time. Each session covers one part of the job, practises it in breakouts with other new managers and agrees an action to try with the team before the next session. By the end, managers have led an expectations conversation, run development-focused one-to-ones, coached on a live deal and prepared for the harder conversations, with peers who are going through the same change.

5 live sessions · 2 hours each

Outcomes — you'll be able to

  • Lead former peers with clear expectations
  • Run a development-focused one-to-one
  • Coach from call and deal evidence
  • Prepare and hold a fair performance conversation

Included in every course

  • Interactive, facilitator-led learning
  • Group discussions
  • Breakout exercises
  • Take-away materials

Live online

From £1,499+ VAT

Course details

From Top Seller to Sales Manager

Make the move from top seller to sales manager: lead former peers, set clear expectations and grow the team's results instead of carrying the number yourself.

Half day · 3.5 hours per half day6–8 delegates

Course synopsis

Being brilliant at selling earns the promotion. Helping others sell brilliantly is what makes the manager. This practical half-day workshop is built for new and soon-to-be sales managers who are stepping up from a quota-carrying role. Delegates explore what changes when success depends on other people's deals: how to lead former peers with confidence, how to set expectations for activity, pipeline and behaviours, and how to resist the instinct to rescue every opportunity. They practise the first conversations with their team, decide where their own selling experience helps and where it gets in the way, and build a realistic first-ninety-days plan around their real team and targets.

Key focus areas

  • What changes when you move from seller to sales manager
  • Leading former peers with confidence
  • Setting expectations for activity, pipeline and behaviours
  • When to coach and when to step into a deal
  • Building credibility with your new team
  • Your first ninety days as a sales manager

Outcomes — you'll be able to

  • Redefine success around the team's performance
  • Hold a clear expectations conversation with each seller
  • Coach before rescuing a deal
  • Leave with a first-ninety-days plan for your team

Included in every course

  • Interactive, facilitator-led learning
  • Group discussions
  • Breakout exercises
  • Take-away materials

Face to face

From £1,250+ VAT

Online: From £999 + VAT

Course details

Sales One-to-Ones That Lift Performance

Run sales one-to-ones that develop sellers, not just update the forecast, with a simple structure, better questions and seller-owned actions.

Half day · 3.5 hours per half day6–8 delegates

Course synopsis

A good sales one-to-one is the most valuable thirty minutes in a seller's week. Too often it becomes a forecast update. This half-day workshop helps sales managers turn one-to-ones into genuine development conversations. Delegates explore how to separate the one-to-one from the pipeline review, structure the conversation around the seller's goals, and use questions that surface what is really helping or holding back performance. They practise listening, giving balanced feedback and agreeing a focused action that the seller owns, then build a one-to-one template and rhythm that survives the pressure of quarter end.

Key focus areas

  • The purpose of a sales one-to-one
  • Separating development from pipeline inspection
  • A simple one-to-one structure
  • Questions that surface what is really going on
  • Balanced feedback and seller-owned actions
  • Keeping one-to-ones alive at quarter end

Outcomes — you'll be able to

  • Run one-to-ones with a clear development purpose
  • Ask questions that help sellers think
  • Agree one focused action the seller owns
  • Leave with a one-to-one template and rhythm

Included in every course

  • Interactive, facilitator-led learning
  • Group discussions
  • Breakout exercises
  • Take-away materials

Face to face

From £1,250+ VAT

Online: From £999 + VAT

Course details

Sales Performance Conversations

Hold fair, early and honest performance conversations with sellers, from diagnosing a missed target to agreeing a supportive improvement plan.

Half day · 3.5 hours per half day6–8 delegates

Course synopsis

Every seller deserves to know where they stand. A fair, early performance conversation is a kindness, not a confrontation. This half-day workshop helps sales managers handle the full range of performance conversations, from recognising what a top performer does well to addressing a seller who is falling behind. Delegates learn to read leading indicators, diagnose whether the gap is about activity, skill, motivation or circumstance, and prepare a conversation built on evidence rather than frustration. They practise staying calm and constructive when the conversation becomes emotional, and agree improvement plans with clear support, measures and review points.

Key focus areas

  • Leading and lagging sales indicators
  • Diagnosing skill, will and circumstance
  • Preparing an evidence-based conversation
  • Staying constructive when emotions rise
  • Improvement plans with real support
  • Recognising strong performance specifically

Outcomes — you'll be able to

  • Spot performance concerns early
  • Diagnose what sits behind a missed target
  • Hold a fair, evidence-based conversation
  • Agree a supportive plan with clear review points

Included in every course

  • Interactive, facilitator-led learning
  • Group discussions
  • Breakout exercises
  • Take-away materials

Face to face

From £1,250+ VAT

Online: From £999 + VAT

Course details

Hiring Great Sellers: Sales Recruitment & Interviewing

Hire sellers who will thrive in your sales motion with role scorecards, structured behavioural interviews, realistic sales exercises and fair, consistent scoring.

1 day · 9:30am–5pm6–8 delegates

Course synopsis

The fastest way to change a sales team's results is to hire well. The most expensive mistake is to hire on charm alone. This one-day workshop gives sales managers a practical, fair approach to recruiting BDRs, account executives and account managers. Delegates build a scorecard for a real open role, design structured behavioural questions that test genuine selling experience, and plan a realistic role-play or presentation exercise. They practise interviewing and scoring in pairs, explore how to reduce bias in the process, and finish by planning onboarding that gets new hires productive faster.

Key focus areas

  • Defining a scorecard for each sales role
  • Structured behavioural interview questions
  • Designing a realistic sales role-play or exercise
  • Scoring candidates consistently and fairly
  • Reducing bias in sales hiring
  • Onboarding new sellers for a faster ramp

Outcomes — you'll be able to

  • Build a scorecard for a real sales role
  • Run a structured, evidence-based interview
  • Use a sales exercise to see real selling skill
  • Leave with an interview pack and onboarding plan

Included in every course

  • Interactive, facilitator-led learning
  • Group discussions
  • Breakout exercises
  • Take-away materials

Face to face

From £1,999+ VAT

Online: Available on enquiry

Course details

Running Pipeline Reviews That Help Sellers

Run pipeline and deal reviews that help sellers move opportunities forward, rather than meetings where everyone reads out the CRM.

Half day · 3.5 hours per half day6–8 delegates

Course synopsis

New managers often inherit a pipeline meeting without ever being shown how to run one. This half-day workshop helps new sales managers turn the weekly pipeline review into one of the most useful hours in the team's week. Managers explore the difference between inspecting a deal and helping a seller progress it, practise the questions that test evidence without interrogating, and design a review format that leaves every seller with a clear next action. They also look at how to keep forecast conversations honest when the pressure is on.

Key focus areas

  • Inspecting a deal versus helping a seller
  • Questions that test evidence without interrogating
  • Choosing which deals to review
  • A review format sellers can prepare for
  • Keeping forecast conversations honest
  • Agreeing actions and following up

Outcomes — you'll be able to

  • Run a pipeline review that leaves sellers with clear next steps
  • Ask evidence-based questions with confidence
  • Design a weekly review format for your own team

Included in every course

  • Interactive, facilitator-led learning
  • Group discussions
  • Breakout exercises
  • Take-away materials

Face to face

From £1,250+ VAT

Online: From £999 + VAT

Course details

Motivating Your Sales Team: Energy, Recognition & Resilience

Understand what drives each of your sellers and build the recognition, goals and team energy that keep a sales team going through a tough quarter.

Half day · 3.5 hours per half day6–8 delegates

Course synopsis

Every seller is motivated by something different, and new managers rarely get the chance to find out what. This half-day workshop helps new sales managers move beyond the leaderboard. Managers explore what motivates different sellers, how to set goals that stretch without crushing, how to recognise effort and progress as well as results, and how to keep the team's energy up after a lost deal or a missed month. They leave with a motivation map for their own team and a few simple habits to keep morale and resilience high.

Key focus areas

  • What motivates different sellers
  • Goals that stretch without crushing
  • Recognising effort, progress and results
  • Supporting a seller who has lost confidence
  • Team energy after setbacks
  • Your team motivation map

Outcomes — you'll be able to

  • Identify what motivates each seller in your team
  • Set realistic stretch goals together
  • Plan recognition and support habits for your team

Included in every course

  • Interactive, facilitator-led learning
  • Group discussions
  • Breakout exercises
  • Take-away materials

Face to face

From £1,250+ VAT

Online: From £999 + VAT

Course details

your people. their potential. our starting point.

How we train sales leaders.

You can't learn to lead a sales team from slides. So our sessions recreate the moments sales leaders actually face: the deal review that needs coaching not pressure, the seller who has missed target twice, the forecast call with the CRO. In small groups of 6–8, they practise those conversations safely, with feedback from people who have sat in the same chair.

Workshop participants sharing ideas with their facilitator
The Sales House

Good conversations. Lightbulb moments.

Before the training

We understand your sales leadership world

It starts with listening.

  • A briefing on your targets, cadences and sales process
  • A look at how deal reviews and one-to-ones run today
  • Real team scenarios built into the practice

During the training

Practise the moments that move the number

Have a go. Find your flow.

  • Small groups of 6–8 so every manager coaches and is coached
  • Live deal reviews, one-to-ones and performance conversations
  • Peer feedback across your sales management team

After the training

Leadership that shows up in Monday's pipeline call

This is where it comes to life.

  • A coaching rhythm and leadership calendar for each manager
  • Templates for one-to-ones, deal reviews and performance plans
  • Optional follow-up coaching clinics on real deals

Bring your real world. Leave with something you can use.

More leaders training

Where better selling begins.

Your team doesn’t need more slides. They need skills that stick.

Know you need help? Book a relaxed, no-obligation 30-minute call. We’ll talk through your team and challenge, and you’ll leave with an honest view of the options — no brief or programme needed.