Sales coaching skills for managers
Help managers coach sellers, not just manage numbers.
the multiplier in every sales team —
who it’s for —
Built for the people doing the selling.
- First-line sales managers and team leads
- Newly promoted managers who were top sellers
- Sales directors developing their managers
- Enablement teams supporting manager coaching
What we hear from teams
Coaching is the first thing to slip
Forecasting, hiring and internal meetings crowd out time with sellers.
Telling, not coaching
Managers fix the deal themselves instead of helping the seller learn how to do it.
One-to-ones without focus
Meetings drift into pipeline updates and rarely change behaviour.
what we work on —
What the training covers
Short input, real scenarios and plenty of practice. Every exercise is built around your customers, your deals and your sales process.
- A simple coaching model
- A structure managers can use in ten minutes or an hour, on a call, a deal or a skill.
- Call and deal coaching
- Listening to real calls and reviewing live deals with questions that build the seller's thinking.
- Feedback that lands
- Specific, balanced feedback that people can act on.
- One-to-ones that lift performance
- Agendas, questions and actions that make the time worthwhile for both sides.
- A sustainable coaching rhythm
- A realistic weekly and monthly plan managers can keep up.
Explore. Practise. Perform.
See how a session runsonline or in person —
How we deliver it
Available as one-day workshops, half-day sessions for new managers, the Sales Leaders Online Series, or one-to-one sales leadership coaching for individual managers.
- Live online
- Face to face
- UK & Europe
- Small groups
What changes afterwards
- Coaching conversations booked and protected in managers' diaries
- One-to-ones with a clear focus and agreed actions
- Managers asking before telling in deal reviews
- Sellers reporting more useful feedback
Behaviours we agree to look for with you before delivery, not guaranteed results.
ready to book —
Courses that cover this
Sales Leaders StudioSales Coaching for Managers
Coach sellers on real deals and real calls so performance improves week after week, not just at review time.
1 dayOnline or face to face
Sales Leaders StudioCoaching & Feedback for Sales Leaders
A face-to-face day of practice on the two conversations that develop sellers most: coaching and feedback.
1 dayFace to face
New Sales Manager StudioSales One-to-Ones That Lift Performance
Run sales one-to-ones that develop sellers, not just update the forecast, with a simple structure, better questions and seller-owned actions.
Half dayOnline or face to face
Sales Leaders StudioEffective 1:1s for Sales Leaders
A half day for experienced sales leaders on running one-to-ones that develop sellers, build ownership and stay separate from the pipeline review.
Half dayOnline or face to face
Sales Coaching LoungeSales Leadership Coaching
One-to-one coaching for sales managers, sales directors and revenue leaders: lead the team, coach sellers, handle tough conversations and hit the number together.
50-minute sessionsOnline or face to face
Questions teams ask
Is this training or coaching?
Both are available. Workshops build coaching skills across a management team; one-to-one coaching in the Coaching Lounge supports individual managers.
Can it support our sales methodology?
Yes. We build coaching questions around the methodology you already use, such as MEDDPICC, so managers reinforce it every week.
What if our managers are new?
Our New Sales Manager sessions cover the move from top seller to manager, including one-to-ones and performance conversations.
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Where better selling begins.
Your team doesn’t need more slides. They need skills that stick.
Know you need help? Book a relaxed, no-obligation 30-minute call. We’ll talk through your team and challenge, and you’ll leave with an honest view of the options — no brief or programme needed.