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UK-based. Working with sales teams across Europe.
The Sales House

AI for Sales: The Full Day

All three AI workshops in one connected day: use AI in your sales day, at the top of the funnel and in deal reviews — practised on your own work.

Most sellers have opened an AI tool. Far fewer have worked out where it genuinely saves them time — and where it quietly makes things up. We understand both the excitement and the scepticism in the room.

Enquire About This Lab Explore the course
Two sellers role-playing a customer conversation while a colleague observes
The Sales House
Explore. Practise. Perform.

Duration

1 day · 9:30am–5pm

Group size

8–10 delegates

Format

Face to face

Price — Face to face

From £1,499

+ VAT

Proposed price — awaiting approval

where understanding becomes useful —

Why this course matters

AI works best when it runs through the whole sales rhythm, not as a one-off trick for writing emails.

What you’ll explore in the Lab

This face-to-face full day brings together all three AI for Sales workshops. The morning covers using AI in your sales day — planning, meeting preparation, summaries and follow-up — then moves into the top of the funnel: account research, relevant triggers, human-sounding outreach and call preparation.

The afternoon applies AI to deal reviews, testing live opportunities against your qualification framework and planning next steps. Throughout, delegates work on their own accounts and deals, check every output and agree the habits they will keep.

a real challenge. a purposeful response.

The challenges this addresses

  • AI used for the odd email rather than across the sales cycle
  • Different sellers using AI in different (and sometimes risky) ways
  • Time saved on admin not reinvested in customer conversations
  • Managers unsure how to coach and reinforce AI habits

What this can change at work

Bring the three half-day workshops together into one connected day. Sellers learn to use AI across their week, in prospecting and in deal reviews, building one consistent, policy-aware way of working. Managers leave with a shared language to reinforce those habits, and the business gets a team using AI to create more time for customers and more evidence in its pipeline.

One way of working

The team uses AI consistently across planning, prospecting and deal reviews, within the same rules on tools and data.

Time back for customers

Admin and preparation take less time, and sellers can show where that time has gone.

Sharper pipeline conversations

Deal reviews lean on checked evidence and clear next steps, with AI used to challenge rather than decorate.

Explore. Practise. Perform.

Less theory. More application.

What participants will practise

Realistic sales scenarios, role-play and peer feedback around using ai in your sales day and top of funnel. Where helpful, participants work on their own live (or anonymised) opportunities.

What they’ll take away

Take-away materials with the questions, frameworks and techniques covered, plus a short personal action plan for the next customer conversations where the skill matters.

How we help it stick

Reflection and action planning are built into the session. Reinforcement such as manager guides, follow-up labs or coaching depends on the programme you choose and is agreed with you.

How we make learning stick

Inside the workshop

The day follows the sales rhythm in three connected sessions with a closing action-planning round. Each session mixes a short demonstration with hands-on practice on delegates’ own work, using your approved tools and public or anonymised information. Delegates leave with a complete prompt library, a checking and safe-use guide, and a personal plan agreed with their manager.

explore it. practise it. take it with you. —

Your AI for Sales: The Full Day agenda

This sample schedule is adapted around your team, with breaks agreed before delivery.

One day — AI across your sales rhythm

The three half-day workshops, connected into one face-to-face day.

  1. Morning

    Using AI in your sales day

    Plan priorities, build meeting briefs and turn call notes into summaries and follow-up, with clear rules on safe use.

  2. Late morning

    Using AI for top of funnel

    Research target accounts with sources, find a relevant trigger, draft outreach in your own voice and prepare for calls.

  3. Afternoon

    AI and deal reviews

    Organise discovery notes, test anonymised live deals against your qualification framework and surface risks and gaps.

  4. Day close

    Your AI habits

    Choose the workflows you’ll keep, agree how your manager will reinforce them and leave with a personal action plan.

Make AI for Sales: The Full Day relevant to your business

Tell us where you want to make progress with using ai in your sales day: planning, preparation, summaries and follow-up. We can discuss suitable workplace examples, priorities and access needs before agreeing the scope. This workshop brings people together face to face; UK and European delivery arrangements are agreed with your organisation.

Discuss a customised version

What the training covers

The scope below sets out the subjects covered. Workplace examples and practice are shaped around your team within the booked format.

  • Using AI in your sales day: planning, preparation, summaries and follow-up
  • Top of funnel: research, triggers, outreach and call preparation
  • Deal reviews: qualification gaps, risks and next steps
  • Checking outputs and avoiding invented evidence
  • Safe use: approved tools, customer data and company policy
  • Team habits and how managers reinforce them

What’s included in your booking

Your booked time and format
1 day · Face to face · 8–10 delegates.
Included in every course
  • Interactive, facilitator-led learningLive, hands-on sessions built around practice and participation.
  • Group discussionsShared conversations about real situations, so people learn from each other as well as the facilitator.
  • Breakout exercisesSmall-group practice, role-play and problem-solving, online or in the room.
  • Take-away materialsCourse materials, tools and templates to use back at work.
Facilitated learning and practical application
The subject coverage, exercises and facilitator feedback described above, with space to connect the learning to relevant workplace situations. The workshop description sets out the specific plans, prompts or tools developed in this course.

Follow-up coaching, refresher sessions and additional delivery days are not automatic inclusions; any additions are agreed in your proposal. Travel, venue arrangements and any software licences are confirmed separately where relevant. Prices exclude VAT.

Outcomes

The capabilities delegates work towards through the training and practice:

  • Use AI to save time across your working week
  • Research and reach out to prospects with greater relevance
  • Stress-test live deals against your qualification framework
  • Check AI outputs before relying on them
  • Leave with a full prompt library and a personal action plan

the next conversation is where it counts —

Take it back to work.

Choose a real situation where you want to apply the learning. Use it to turn an outcome into a manageable first step, then reflect on what changes.

Choose

Start with one priority: Use AI to save time across your working week.

Apply

Try the approach in a relevant task or conversation. Note what felt useful and what you would adapt.

Review

Reflect on what happened, seek feedback where appropriate and choose your next step. Follow-up support can be discussed separately.

Bring this topic to your next event

We can discuss adapting AI for Sales: The Full Day into a keynote or large-group session, focusing on the themes most relevant to your audience. Depth, activities, timings and any follow-up depend on the format and package you choose; an event session is not a substitute for the full course.

Explore Speaking & Events

More from AI for Sales Lab

Using AI in Your Sales Day

Win back time across the working week: plan your day, prepare for meetings, summarise calls and keep the CRM up to date with AI as your assistant.

Half day · 3.5 hours per half day8–10 delegates

Course synopsis

The fastest win from AI isn’t a clever prompt — it’s getting the busywork out of the way so sellers spend more time with customers. This practical, face-to-face half day shows sellers how to use AI across their working week: planning priorities, preparing for meetings, turning call notes into summaries and follow-up, and keeping CRM records useful. Delegates bring their own week, try each workflow on real tasks and compare results with peers. We cover how to write clear instructions, how to check what comes back, and what should never go into an AI tool — so the time saved doesn’t come at the cost of accuracy or customer trust.

Key focus areas

  • Where AI saves time in a seller’s week — and where it doesn’t
  • Planning priorities and protecting selling time
  • Meeting preparation briefs in minutes
  • Call summaries, follow-up emails and next steps
  • Keeping CRM notes useful without the admin drag
  • Safe use: approved tools, customer data and checking outputs

Outcomes — you'll be able to

  • Identify the tasks in your week AI can genuinely speed up
  • Write clear instructions that produce usable results
  • Prepare a meeting brief and follow-up with AI support
  • Check outputs for accuracy before you rely on them
  • Leave with a personal prompt library for your week

Included in every course

  • Interactive, facilitator-led learning
  • Group discussions
  • Breakout exercises
  • Take-away materials

Face to face

From £1,150+ VAT

Proposed price — awaiting approval

Course details

Using AI for Top of Funnel

Research accounts faster, find a relevant reason to reach out and write messages that sound like a person — using AI to build pipeline without adding to the noise.

Half day · 3.5 hours per half day8–10 delegates

Course synopsis

AI can make prospecting faster; the skill is making it more relevant, not just louder. This face-to-face half day helps sellers use AI at the top of the funnel: researching target accounts and stakeholders, spotting a genuine reason to reach out, drafting email and LinkedIn messages, and preparing for cold calls. Delegates work on their own target accounts, compare AI-assisted research against real sources and rewrite generated drafts until they sound like them. We focus on relevance, accuracy and buyer trust — so AI helps your team earn attention rather than add to the noise in a buyer’s inbox.

Key focus areas

  • Account and stakeholder research with AI — and source checking
  • Finding triggers and a relevant reason to reach out
  • Drafting email and LinkedIn messages that sound human
  • Personalisation that goes beyond a first name
  • Call preparation: openers, questions and likely objections
  • Avoiding AI-generated noise and protecting buyer trust

Outcomes — you'll be able to

  • Build a source-checked account brief in minutes
  • Identify a relevant trigger for outreach
  • Draft and refine outreach in your own voice
  • Prepare for a cold call with AI-assisted rehearsal
  • Leave with a tested prospecting prompt set and checklist

Included in every course

  • Interactive, facilitator-led learning
  • Group discussions
  • Breakout exercises
  • Take-away materials

Face to face

From £1,150+ VAT

Proposed price — awaiting approval

Course details

your sales team. your priorities. your programme. —

Build your own sales programme.

Combine courses, focus on your skills gaps and shape the learning around your sales cycle. Standard workshops run with 8–10 delegates; BDR and MEDDPICC sessions have a maximum of eight; Sales Leadership workshops run with 6–8. Smaller bespoke cohorts can be discussed, with pricing agreed for your programme.

Your people. Your priorities.Ready to sell better? Build your programme.A programme shaped around your people — and the progress you want to make.

Where better selling begins.

Your team doesn’t need more slides. They need skills that stick.

Know you need help? Book a relaxed, no-obligation 30-minute call. We’ll talk through your team and challenge, and you’ll leave with an honest view of the options — no brief or programme needed.

Book a Discovery Call Enquire about this course