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UK-based. Working with sales teams across Europe.
The Sales House

AI for Sales Lab

Face-to-face workshops that show sellers how to use AI in the work they already do — running their day, building pipeline and reviewing deals — without handing over their judgement.

Most sellers have opened an AI tool. Far fewer have worked out where it genuinely saves them time — and where it quietly makes things up. We understand both the excitement and the scepticism in the room.

4 courses8–10 delegatesFace to face
Sellers trying an AI assistant on a laptop while a colleague reviews a deal sheet in a face-to-face workshop
The Sales House
Explore. Practise. Perform.

experiment in the Lab —

Why this Lab exists

AI won’t sell for your team, but it can give them back hours and sharpen their thinking — if they know how to use it well. We keep it practical and grounded in real sales work: the inbox, the prospect list, the deal that’s gone quiet. Sellers try things on their own accounts and opportunities, compare results with peers and decide what is worth keeping. Responsible use, source checking and your company’s AI policy run through every session.

From practice to your working world

Leave with prompts and workflows tested on your own work, a clear sense of what to check before trusting an output, and habits your managers can reinforce in one-to-ones and deal reviews.

What your people can develop

  • Identify the tasks in your week AI can genuinely speed up
  • Write clear instructions that produce usable results
  • Prepare a meeting brief and follow-up with AI support
  • Check outputs for accuracy before you rely on them
  • Leave with a personal prompt library for your week
  • Build a source-checked account brief in minutes
Who is this Lab for?
  • BDRs and SDRs
  • Account executives
  • Account managers
  • Sales managers running deal reviews

Choose a course below for its full topics, outcomes, audience, duration and starting prices. Individual workshops and combined programmes have different scopes; we agree your booking and any additional support with you.

Discuss your AI for Sales Lab

AI for Sales Lab

Face-to-face workshops that show sellers how to use AI in the work they already do — running their day, building pipeline and reviewing deals — without handing over their judgement.

AI for Sales workshops are delivered face to face for 8–10 delegates, using your approved AI tools and public or anonymised information. Take one half day, combine two, or run all three as one full day.

Half-day workshops

Three focused half days. Take the one your team needs most, or build them into a series.

Using AI in Your Sales Day

Win back time across the working week: plan your day, prepare for meetings, summarise calls and keep the CRM up to date with AI as your assistant.

Half day · 3.5 hours per half day8–10 delegates

Course synopsis

The fastest win from AI isn’t a clever prompt — it’s getting the busywork out of the way so sellers spend more time with customers. This practical, face-to-face half day shows sellers how to use AI across their working week: planning priorities, preparing for meetings, turning call notes into summaries and follow-up, and keeping CRM records useful. Delegates bring their own week, try each workflow on real tasks and compare results with peers. We cover how to write clear instructions, how to check what comes back, and what should never go into an AI tool — so the time saved doesn’t come at the cost of accuracy or customer trust.

Key focus areas

  • Where AI saves time in a seller’s week — and where it doesn’t
  • Planning priorities and protecting selling time
  • Meeting preparation briefs in minutes
  • Call summaries, follow-up emails and next steps
  • Keeping CRM notes useful without the admin drag
  • Safe use: approved tools, customer data and checking outputs

Outcomes — you'll be able to

  • Identify the tasks in your week AI can genuinely speed up
  • Write clear instructions that produce usable results
  • Prepare a meeting brief and follow-up with AI support
  • Check outputs for accuracy before you rely on them
  • Leave with a personal prompt library for your week

Included in every course

  • Interactive, facilitator-led learning
  • Group discussions
  • Breakout exercises
  • Take-away materials

Face to face

From £1,150+ VAT

Proposed price — awaiting approval

Course details

Using AI for Top of Funnel

Research accounts faster, find a relevant reason to reach out and write messages that sound like a person — using AI to build pipeline without adding to the noise.

Half day · 3.5 hours per half day8–10 delegates

Course synopsis

AI can make prospecting faster; the skill is making it more relevant, not just louder. This face-to-face half day helps sellers use AI at the top of the funnel: researching target accounts and stakeholders, spotting a genuine reason to reach out, drafting email and LinkedIn messages, and preparing for cold calls. Delegates work on their own target accounts, compare AI-assisted research against real sources and rewrite generated drafts until they sound like them. We focus on relevance, accuracy and buyer trust — so AI helps your team earn attention rather than add to the noise in a buyer’s inbox.

Key focus areas

  • Account and stakeholder research with AI — and source checking
  • Finding triggers and a relevant reason to reach out
  • Drafting email and LinkedIn messages that sound human
  • Personalisation that goes beyond a first name
  • Call preparation: openers, questions and likely objections
  • Avoiding AI-generated noise and protecting buyer trust

Outcomes — you'll be able to

  • Build a source-checked account brief in minutes
  • Identify a relevant trigger for outreach
  • Draft and refine outreach in your own voice
  • Prepare for a cold call with AI-assisted rehearsal
  • Leave with a tested prospecting prompt set and checklist

Included in every course

  • Interactive, facilitator-led learning
  • Group discussions
  • Breakout exercises
  • Take-away materials

Face to face

From £1,150+ VAT

Proposed price — awaiting approval

Course details

AI and Deal Reviews

Use AI to stress-test live opportunities: spot qualification gaps, challenge assumptions and plan the next step — while the evidence still comes from the buyer.

Half day · 3.5 hours per half day8–10 delegates

Course synopsis

The most useful thing AI can do in a deal review is ask the awkward question nobody in the room wants to ask. This face-to-face half day shows sellers and managers how to use AI to prepare for and challenge deal reviews. Delegates bring anonymised opportunities, use AI to organise discovery notes, test the deal against their qualification framework (including MEDDPICC where you use it) and surface risks, missing stakeholders and weak next steps. We are clear about the limits: AI can highlight gaps and challenge thinking, but evidence only comes from the buyer. Delegates leave with a repeatable deal-review routine they can use before every pipeline meeting.

Key focus areas

  • Organising discovery notes into a clear deal picture
  • Testing deals against your qualification framework
  • Spotting risks, missing stakeholders and competitive threats
  • Using AI to challenge assumptions — not invent evidence
  • Planning buyer-aligned next steps
  • A repeatable AI-assisted routine for pipeline meetings

Outcomes — you'll be able to

  • Turn discovery notes into a structured deal summary
  • Use AI to highlight qualification gaps
  • Separate buyer evidence from seller assumptions
  • Agree a specific next step for a live opportunity
  • Leave with a repeatable deal-review prompt set

Included in every course

  • Interactive, facilitator-led learning
  • Group discussions
  • Breakout exercises
  • Take-away materials

Face to face

From £1,150+ VAT

Proposed price — awaiting approval

Course details

Full-day workshop

All three half days brought together in one connected face-to-face day.

AI for Sales: The Full Day

All three AI workshops in one connected day: use AI in your sales day, at the top of the funnel and in deal reviews — practised on your own work.

1 day · 9:30am–5pm8–10 delegates

Course synopsis

AI works best when it runs through the whole sales rhythm, not as a one-off trick for writing emails. This face-to-face full day brings together all three AI for Sales workshops. The morning covers using AI in your sales day — planning, meeting preparation, summaries and follow-up — then moves into the top of the funnel: account research, relevant triggers, human-sounding outreach and call preparation. The afternoon applies AI to deal reviews, testing live opportunities against your qualification framework and planning next steps. Throughout, delegates work on their own accounts and deals, check every output and agree the habits they will keep.

Key focus areas

  • Using AI in your sales day: planning, preparation, summaries and follow-up
  • Top of funnel: research, triggers, outreach and call preparation
  • Deal reviews: qualification gaps, risks and next steps
  • Checking outputs and avoiding invented evidence
  • Safe use: approved tools, customer data and company policy
  • Team habits and how managers reinforce them

Outcomes — you'll be able to

  • Use AI to save time across your working week
  • Research and reach out to prospects with greater relevance
  • Stress-test live deals against your qualification framework
  • Check AI outputs before relying on them
  • Leave with a full prompt library and a personal action plan

Included in every course

  • Interactive, facilitator-led learning
  • Group discussions
  • Breakout exercises
  • Take-away materials

Face to face

From £1,499+ VAT

Proposed price — awaiting approval

Course details

explore it. practise it. take it with you. —

Your AI for Sales: The Full Day agenda

This sample schedule is adapted around your team, with breaks agreed before delivery.

One day — AI across your sales rhythm

The three half-day workshops, connected into one face-to-face day.

  1. Morning

    Using AI in your sales day

    Plan priorities, build meeting briefs and turn call notes into summaries and follow-up, with clear rules on safe use.

  2. Late morning

    Using AI for top of funnel

    Research target accounts with sources, find a relevant trigger, draft outreach in your own voice and prepare for calls.

  3. Afternoon

    AI and deal reviews

    Organise discovery notes, test anonymised live deals against your qualification framework and surface risks and gaps.

  4. Day close

    Your AI habits

    Choose the workflows you’ll keep, agree how your manager will reinforce them and leave with a personal action plan.

your people. their potential. our starting point.

How we train sellers.

We don’t just teach selling. We help improve how selling happens. Your people work on their own buyers, conversations and live opportunities in a supportive space with enough constructive challenge to stretch them. Because sales training should change what people do, as well as what they know.

Workshop participants sharing ideas with their facilitator
The Sales House

Good conversations. Lightbulb moments.

Before the training

Understand the challenge

It starts with listening.

  • Get curious about where conversations and opportunities lose momentum
  • Understand your people, sales process and the commercial realities behind the numbers
  • Agree the behaviours you want to develop and what useful progress looks like

During the training

Build capability through practice

Have a go. Find your flow.

  • Real customer scenarios, live deals and meaningful peer conversations
  • Rehearse discovery, value conversations and difficult objections with structured feedback
  • Practise, reflect and try again — building confidence through capability

After the training

Your priorities, put into practice

This is where it comes to life.

  • Clear personal actions and practical tools for the next sales conversation
  • Reflection, manager coaching and accountability to strengthen everyday habits
  • Optional follow-up deal reviews and agreed ways to check progress

Bring your real world. Leave with something you can use.

More sales training

Top of Funnel ADR/BDR LabAccount Executives LabAccount Managers LabMEDDPICCBootcampsTeam Building LabSpecialist Sales Lab

your sales team. your priorities. your programme. —

Build your own sales programme.

Combine courses, focus on your skills gaps and shape the learning around your sales cycle. Standard workshops run with 8–10 delegates; BDR and MEDDPICC sessions have a maximum of eight; Sales Leadership workshops run with 6–8. Smaller bespoke cohorts can be discussed, with pricing agreed for your programme.

Where better selling begins.

Your team doesn’t need more slides. They need skills that stick.

Know you need help? Book a relaxed, no-obligation 30-minute call. We’ll talk through your team and challenge, and you’ll leave with an honest view of the options — no brief or programme needed.

Book a Discovery Call Build Your Programme