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UK-based. Working with sales teams across Europe.
The Sales House

Coaching & Feedback for Sales Leaders

A face-to-face day of practice on the two conversations that develop sellers most: coaching and feedback.

You are accountable for the result and for the people who deliver it. Forecast calls, coaching, hiring and performance conversations compete for attention, while the business wants clear answers about growth. We understand the challenge of developing sellers without becoming the answer to every deal.

Enquire About This Studio Course Explore the course
A sales manager coaching a seller one-to-one
The Sales House
Explore. Practise. Perform.

Duration

1 day · 9:30am–5pm

Group size

6–8 delegates

Format

Face to face

Price — Face to face

From £1,499

+ VAT

where understanding becomes useful —

Why this course matters

Sellers improve fastest when their manager gives clear feedback and coaches regularly.

What you’ll explore in the Studio

This workshop is built around practice.

Leaders learn a simple coaching structure and a feedback model, then rehearse them repeatedly on realistic sales situations: a call that went off track, a deal that stalled, a seller who is coasting and a top performer who wants to grow. Peer observers give feedback on the feedback, so leaders leave with skills they have actually used.

a real challenge. a purposeful response.

The challenges this addresses

  • Feedback that is vague, delayed or avoided
  • Coaching that turns into telling
  • Top performers left without development
  • Managers unsure how to give feedback to former peers

What this can change at work

Build sales leaders’ confidence and skill in coaching and feedback, so sellers receive regular, specific and useful development conversations. Because the day is built around repeated practice with peer observation, leaders leave having used the coaching structure and feedback model on realistic situations several times. The intended result is a stronger coaching habit, not a promised performance figure.

Specific, timely feedback

Feedback is based on observed behaviour and given close to the moment.

Asking before telling

Coaching questions help sellers think for themselves and find their own solutions to deal challenges.

Development for top performers

Strong sellers get stretch, challenge and development goals too, so they stay engaged and keep growing.

Explore. Practise. Perform.

Less theory. More application.

What participants will practise

Realistic sales scenarios, role-play and peer feedback around a simple coaching structure for sales and feedback that is specific and actionable. Where helpful, participants work on their own live (or anonymised) opportunities.

What they’ll take away

Take-away materials with the questions, frameworks and techniques covered, plus a short personal action plan for the next customer conversations where the skill matters.

How we help it stick

Reflection and action planning are built into the session. Reinforcement such as manager guides, follow-up labs or coaching depends on the programme you choose and is agreed with you.

How we make learning stick

Inside the workshop

Practice-heavy face-to-face day: short inputs followed by rounds of coaching and feedback practice in threes, with peer observation.

Make Coaching & Feedback for Sales Leaders relevant to your business

Tell us where you want to make progress with a simple coaching structure for sales. We can discuss suitable workplace examples, priorities and access needs before agreeing the scope. This workshop brings people together face to face; UK and European delivery arrangements are agreed with your organisation.

Discuss a customised version

What the training covers

The scope below sets out the subjects covered. Workplace examples and practice are shaped around your team within the booked format.

  • A simple coaching structure for sales
  • Feedback that is specific and actionable
  • Coaching on calls and deals
  • Coaching top performers and coasting sellers
  • Feedback with former peers

What’s included in your booking

Your booked time and format
1 day · Face to face · 6–8 delegates.
Included in every course
  • Interactive, facilitator-led learningLive, hands-on sessions built around practice and participation.
  • Group discussionsShared conversations about real situations, so people learn from each other as well as the facilitator.
  • Breakout exercisesSmall-group practice, role-play and problem-solving, online or in the room.
  • Take-away materialsCourse materials, tools and templates to use back at work.
Facilitated learning and practical application
The subject coverage, exercises and facilitator feedback described above, with space to connect the learning to relevant workplace situations. The workshop description sets out the specific plans, prompts or tools developed in this course.

Follow-up coaching, refresher sessions and additional delivery days are not automatic inclusions; any additions are agreed in your proposal. Travel, venue arrangements and any software licences are confirmed separately where relevant. Prices exclude VAT.

Outcomes

The capabilities delegates work towards through the training and practice:

  • Use a coaching structure in real sales situations
  • Give specific, balanced feedback
  • Adapt coaching to different sellers
  • Build a regular coaching rhythm

the next conversation is where it counts —

Take it back to work.

Choose a real situation where you want to apply the learning. Use it to turn an outcome into a manageable first step, then reflect on what changes.

Choose

Start with one priority: Use a coaching structure in real sales situations.

Apply

Try the approach in a relevant task or conversation. Note what felt useful and what you would adapt.

Review

Reflect on what happened, seek feedback where appropriate and choose your next step. Follow-up support can be discussed separately.

Bring this topic to your next event

We can discuss adapting Coaching & Feedback for Sales Leaders into a keynote or large-group session, focusing on the themes most relevant to your audience. Depth, activities, timings and any follow-up depend on the format and package you choose; an event session is not a substitute for the full course.

Explore Speaking & Events

More from Sales Leaders Studio

Flagship programme

Sales Leaders Online Series Pt 1:
Lead, Coach & Develop

Five live online sessions for sales managers on the core of the job: leading the team, running effective one-to-ones, coaching on real deals, building accountability and holding performance conversations.

5 × 2.5-hour live online sessions (12.5 hours)Maximum 8 participants

Course synopsis

Sales leadership is learned in the conversations you have with your team every week. Part 1 focuses on the people side of the number: moving from top seller to leader, running one-to-ones that develop sellers, coaching on real calls and deals, setting standards people own and addressing performance early and fairly. Across five live online sessions, leaders practise these conversations with peers, try them with their teams between sessions and bring back what happened. The result is a practical leadership toolkit and a coaching rhythm managers can sustain.

5 live sessions · 2.5 hours each

Outcomes — you'll be able to

  • Lead with clear expectations and standards the team owns
  • Run one-to-ones that develop sellers and agree actions
  • Coach from call and deal evidence using a simple structure
  • Build accountability without micromanaging
  • Hold performance conversations early, fairly and confidently

Included in every course

  • Interactive, facilitator-led learning
  • Group discussions
  • Breakout exercises
  • Take-away materials

Live online

Price on request+ VAT

Complete programme (Pt 1 & 2): Price on request · Pricing for both parts agreed with you

Course details

Flagship programme

Sales Leaders Online Series Pt 2:
Scale Performance & Lead Change

Five live online sessions for sales leaders ready to scale performance: forecasting with confidence, sales cadences, building a high-performing team, leading change and working across functions.

5 × 2.5-hour live online sessions (12.5 hours)Maximum 8 participants

Course synopsis

Once the team is coached well, the next challenge is making performance predictable and scalable. Part 2 focuses on the operating side of sales leadership: forecasting with evidence, running a weekly cadence that protects selling time, building a high-performing team culture, leading change so it sticks and working effectively with marketing, customer success, product and finance. Leaders work on their own pipeline, cadence and team plans across five live online sessions, applying each idea between sessions.

5 live sessions · 2.5 hours each

Outcomes — you'll be able to

  • Build and defend a forecast using qualification evidence
  • Design a weekly and monthly cadence that protects selling time
  • Create a team culture built on standards, recognition and growth
  • Lead change so new ways of working are adopted
  • Work productively with marketing, customer success, product and finance

Included in every course

  • Interactive, facilitator-led learning
  • Group discussions
  • Breakout exercises
  • Take-away materials

Live online

Price on request+ VAT

Complete programme (Pt 1 & 2): Price on request · Pricing for both parts agreed with you

Course details
Your people. Your priorities.Ready to sell better? Build your programme.A programme shaped around your people — and the progress you want to make.

Where better selling begins.

Your team doesn’t need more slides. They need skills that stick.

Know you need help? Book a relaxed, no-obligation 30-minute call. We’ll talk through your team and challenge, and you’ll leave with an honest view of the options — no brief or programme needed.

Book a Discovery Call Enquire about this course