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UK-based. Working with sales teams across Europe.
The Sales House

Cross-Functional Collaboration for Sales Leaders

A half-day session on working effectively with marketing, customer success, product, finance and operations to win and keep customers.

You are accountable for the result and for the people who deliver it. Forecast calls, coaching, hiring and performance conversations compete for attention, while the business wants clear answers about growth. We understand the challenge of developing sellers without becoming the answer to every deal.

Enquire About This Studio Course Explore the course
A sales manager coaching a seller one-to-one
The Sales House
Explore. Practise. Perform.

Duration

Half day · 3.5 hours per half day

Group size

6–8 delegates

Format

Online or face to face

Price — Face to face

From £999

+ VAT

Price — Online

From £999

+ VAT

where understanding becomes useful —

Why this course matters

Sales results depend on teams that sales leaders do not manage.

What you’ll explore in the Studio

Leaders explore what other functions need from sales, where friction typically arises — lead quality, handovers, discounting, product requests — and how to build shared goals and clear agreements.

They plan a key cross-functional conversation and leave with practical approaches to influence without authority.

a real challenge. a purposeful response.

The challenges this addresses

  • Friction over lead quality and handovers
  • Discounting tensions with finance
  • Product requests that go nowhere
  • Sales seen as asking rather than partnering

What this can change at work

Help sales leaders build productive relationships across the business, so customers experience one joined-up organisation. Leaders map their key relationships, agree clearer handovers and expectations, and plan a constructive conversation with a partner team. The intended outcome is less friction and more shared ownership of customer results.

Shared goals

Sales and partner teams agree customer outcomes they both own, instead of blaming each other.

Clear agreements

Handovers, service levels and expectations between teams are explicit, written down and reviewed regularly.

Influence without authority

Leaders represent their team’s needs constructively and influence decisions they do not directly control.

Explore. Practise. Perform.

Less theory. More application.

What participants will practise

Realistic sales scenarios, role-play and peer feedback around what other functions need from sales and common friction points. Where helpful, participants work on their own live (or anonymised) opportunities.

What they’ll take away

Take-away materials with the questions, frameworks and techniques covered, plus a short personal action plan for the next customer conversations where the skill matters.

How we help it stick

Reflection and action planning are built into the session. Reinforcement such as manager guides, follow-up labs or coaching depends on the programme you choose and is agreed with you.

How we make learning stick

Inside the workshop

Interactive half day, online or face to face, with relationship mapping and conversation practice.

Make Cross-Functional Collaboration for Sales Leaders relevant to your business

Tell us where you want to make progress with what other functions need from sales. We can discuss suitable workplace examples, priorities and access needs before agreeing the scope. Choose live online or face-to-face training for your UK or European team, with delivery arrangements agreed before booking.

Discuss a customised version

What the training covers

The scope below sets out the subjects covered. Workplace examples and practice are shaped around your team within the booked format.

  • What other functions need from sales
  • Common friction points
  • Shared goals and service agreements
  • Influencing without authority

What’s included in your booking

Your booked time and format
Half day · Live online or face to face, agreed before booking · 6–8 delegates.
Included in every course
  • Interactive, facilitator-led learningLive, hands-on sessions built around practice and participation.
  • Group discussionsShared conversations about real situations, so people learn from each other as well as the facilitator.
  • Breakout exercisesSmall-group practice, role-play and problem-solving, online or in the room.
  • Take-away materialsCourse materials, tools and templates to use back at work.
Facilitated learning and practical application
The subject coverage, exercises and facilitator feedback described above, with space to connect the learning to relevant workplace situations. The workshop description sets out the specific plans, prompts or tools developed in this course.

Follow-up coaching, refresher sessions and additional delivery days are not automatic inclusions; any additions are agreed in your proposal. Travel, venue arrangements and any software licences are confirmed separately where relevant. Prices exclude VAT.

Outcomes

The capabilities delegates work towards through the training and practice:

  • Map key cross-functional relationships
  • Agree clear handovers and expectations
  • Plan and hold a constructive cross-functional conversation

the next conversation is where it counts —

Take it back to work.

Choose a real situation where you want to apply the learning. Use it to turn an outcome into a manageable first step, then reflect on what changes.

Choose

Start with one priority: Map key cross-functional relationships.

Apply

Try the approach in a relevant task or conversation. Note what felt useful and what you would adapt.

Review

Reflect on what happened, seek feedback where appropriate and choose your next step. Follow-up support can be discussed separately.

Bring this topic to your next event

We can discuss adapting Cross-Functional Collaboration for Sales Leaders into a keynote or large-group session, focusing on the themes most relevant to your audience. Depth, activities, timings and any follow-up depend on the format and package you choose; an event session is not a substitute for the full course.

Explore Speaking & Events

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5 × 2.5-hour live online sessions (12.5 hours)Maximum 8 participants

Course synopsis

Sales leadership is learned in the conversations you have with your team every week. Part 1 focuses on the people side of the number: moving from top seller to leader, running one-to-ones that develop sellers, coaching on real calls and deals, setting standards people own and addressing performance early and fairly. Across five live online sessions, leaders practise these conversations with peers, try them with their teams between sessions and bring back what happened. The result is a practical leadership toolkit and a coaching rhythm managers can sustain.

5 live sessions · 2.5 hours each

Outcomes — you'll be able to

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Included in every course

  • Interactive, facilitator-led learning
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  • Breakout exercises
  • Take-away materials

Live online

Price on request+ VAT

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Course details

Flagship programme

Sales Leaders Online Series Pt 2:
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Five live online sessions for sales leaders ready to scale performance: forecasting with confidence, sales cadences, building a high-performing team, leading change and working across functions.

5 × 2.5-hour live online sessions (12.5 hours)Maximum 8 participants

Course synopsis

Once the team is coached well, the next challenge is making performance predictable and scalable. Part 2 focuses on the operating side of sales leadership: forecasting with evidence, running a weekly cadence that protects selling time, building a high-performing team culture, leading change so it sticks and working effectively with marketing, customer success, product and finance. Leaders work on their own pipeline, cadence and team plans across five live online sessions, applying each idea between sessions.

5 live sessions · 2.5 hours each

Outcomes — you'll be able to

  • Build and defend a forecast using qualification evidence
  • Design a weekly and monthly cadence that protects selling time
  • Create a team culture built on standards, recognition and growth
  • Lead change so new ways of working are adopted
  • Work productively with marketing, customer success, product and finance

Included in every course

  • Interactive, facilitator-led learning
  • Group discussions
  • Breakout exercises
  • Take-away materials

Live online

Price on request+ VAT

Complete programme (Pt 1 & 2): Price on request · Pricing for both parts agreed with you

Course details
Your people. Your priorities.Ready to sell better? Build your programme.A programme shaped around your people — and the progress you want to make.

Where better selling begins.

Your team doesn’t need more slides. They need skills that stick.

Know you need help? Book a relaxed, no-obligation 30-minute call. We’ll talk through your team and challenge, and you’ll leave with an honest view of the options — no brief or programme needed.

Book a Discovery Call Enquire about this course