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UK-based. Working with sales teams across Europe.
The Sales House

Executive Conversations for Experienced AEs

Earn time with senior buyers, lead with a point of view and leave executive meetings with a clear outcome.

You already know how to sell. You have closed the deals, carried the number and learned the hard lessons. But experience brings shortcuts too: discovery that assumes, deals that lean on one champion, concessions that creep in at quarter end. AE Level Up is where experienced account executives go back to best practice and push the skills they already have further.

Enquire About This Lab Explore the course
Two sellers role-playing a customer conversation while a colleague observes
The Sales House
Explore. Practise. Perform.

Duration

Half day · 3.5 hours per half day

Group size

8–10 delegates

Format

Online or face to face

Price — Face to face

From £1,150

+ VAT

Proposed price — awaiting approval

Price — Online

From £900

+ VAT

Proposed price — awaiting approval

where understanding becomes useful —

Why this course matters

Senior buyers give their time to sellers who bring a point of view, not a pitch.

What you’ll explore in the Lab

Experienced AEs often reach the executive meeting and fall back on the same discovery questions and product story they use with everyone else.

This half-day session helps them prepare differently: research what matters at board level, form a credible point of view on the buyer’s business, and run a short, focused conversation that earns the right to a next step. Delegates practise opening with insight, asking questions only a senior leader can answer and handling challenge confidently.

a real challenge. a purposeful response.

The challenges this addresses

  • Executive meetings run like another discovery call
  • AEs struggling to earn time with senior decision-makers
  • Product detail crowding out the business conversation senior buyers want
  • Senior meetings ending without a clear outcome or next step

What this can change at work

Help experienced AEs make the most of the few minutes senior buyers give them. Preparing a point of view and practising a focused executive conversation builds the confidence to engage higher in the account and earlier in the deal. Managers can coach executive-meeting preparation against a clear structure. The business gains stronger senior relationships in priority accounts and clearer sponsorship in complex opportunities, without promising a particular win rate.

Point of view prepared

Before senior meetings, AEs prepare a short, researched view of the buyer’s priorities and what could change.

Focused executive time

Executive conversations stay on business outcomes, with product detail saved for the people who need it.

A clear senior outcome

AEs leave executive meetings with an agreed outcome, sponsor or next step rather than a general promise to follow up.

Explore. Practise. Perform.

Less theory. More application.

What participants will practise

Realistic sales scenarios, role-play and peer feedback around what senior buyers want from a seller’s time and researching board-level priorities. Where helpful, participants work on their own live (or anonymised) opportunities.

What they’ll take away

Take-away materials with the questions, frameworks and techniques covered, plus a short personal action plan for the next customer conversations where the skill matters.

How we help it stick

Reflection and action planning are built into the session. Reinforcement such as manager guides, follow-up labs or coaching depends on the programme you choose and is agreed with you.

How we make learning stick

Inside the workshop

Working in a group of 8–10, AEs bring an anonymised account where executive access matters. Short input is followed by preparation in pairs and rehearsal of a 15-minute executive conversation, with peer and facilitator feedback on clarity, confidence and the agreed outcome.

Make Executive Conversations for Experienced AEs relevant to your business

Tell us where you want to make progress with what senior buyers want from a seller’s time. We can discuss suitable workplace examples, priorities and access needs before agreeing the scope. Choose live online or face-to-face training for your UK or European team, with delivery arrangements agreed before booking.

Discuss a customised version

What the training covers

The scope below sets out the subjects covered. Workplace examples and practice are shaped around your team within the booked format.

  • What senior buyers want from a seller’s time
  • Researching board-level priorities
  • Forming and sharing a credible point of view
  • Questions only a senior leader can answer
  • Handling challenge and staying concise
  • Agreeing a clear executive outcome

What’s included in your booking

Your booked time and format
Half day · Live online or face to face, agreed before booking · 8–10 delegates.
Included in every course
  • Interactive, facilitator-led learningLive, hands-on sessions built around practice and participation.
  • Group discussionsShared conversations about real situations, so people learn from each other as well as the facilitator.
  • Breakout exercisesSmall-group practice, role-play and problem-solving, online or in the room.
  • Take-away materialsCourse materials, tools and templates to use back at work.
Facilitated learning and practical application
The subject coverage, exercises and facilitator feedback described above, with space to connect the learning to relevant workplace situations. The workshop description sets out the specific plans, prompts or tools developed in this course.

Follow-up coaching, refresher sessions and additional delivery days are not automatic inclusions; any additions are agreed in your proposal. Travel, venue arrangements and any software licences are confirmed separately where relevant. Prices exclude VAT.

Outcomes

The capabilities delegates work towards through the training and practice:

  • Prepare a point of view for a senior buyer
  • Lead a focused, confident executive conversation
  • Handle senior challenge without losing direction
  • Agree a clear outcome from an executive meeting

the next conversation is where it counts —

Take it back to work.

Choose a real situation where you want to apply the learning. Use it to turn an outcome into a manageable first step, then reflect on what changes.

Choose

Start with one priority: Prepare a point of view for a senior buyer.

Apply

Try the approach in a relevant task or conversation. Note what felt useful and what you would adapt.

Review

Reflect on what happened, seek feedback where appropriate and choose your next step. Follow-up support can be discussed separately.

Bring this topic to your next event

We can discuss adapting Executive Conversations for Experienced AEs into a keynote or large-group session, focusing on the themes most relevant to your audience. Depth, activities, timings and any follow-up depend on the format and package you choose; an event session is not a substitute for the full course.

Explore Speaking & Events

More from AE Level Up Programme

AE Level Up Online Lab

Three live online sessions for experienced AEs: deeper discovery, wider buyer relationships and firmer commercial conversations.

3 × 2.5-hour live online sessions (7.5 hours)Maximum 8 participants

Course synopsis

Good AEs become great by revisiting what works and stretching it on real deals. The AE Level Up Online Lab is a three-session live programme for experienced account executives who know how to sell but want to raise their own standard. Each session takes one area where experience can quietly turn into habit — discovery depth, stakeholder coverage and commercial control — and works on it with peers at the same level. Short input is followed by breakouts, role-play and personal coaching on anonymised live opportunities. Between sessions, every AE applies one agreed change in a real deal and brings what happened back to the group.

3 live sessions · 2.5 hours each

Outcomes — you'll be able to

  • Re-apply best-practice discovery to a live opportunity
  • Widen stakeholder coverage in a complex deal
  • Hold firmer commercial conversations under pressure
  • Commit to a personal plan of specific changes

Included in every course

  • Interactive, facilitator-led learning
  • Group discussions
  • Breakout exercises
  • Take-away materials

Live online

From £3,300 per group+ VAT

Proposed price — awaiting approval

Course details

AE Level Up Workshop

One day for experienced AEs: a best-practice refresh, peer challenge and practice on live opportunities.

1 day · 9:30am–5pm8–10 delegates

Course synopsis

Experienced account executives rarely need the basics again — they need a sharper edge on what already works. The AE Level Up Workshop is a one-day session for seasoned AEs who know how to sell but want a reminder of best practice, a fresh look at proven techniques and the chance to raise their own standard. Delegates revisit the habits that slip under quota pressure — deep discovery, multi-threading, qualification discipline, value-led negotiation and confident deal control — and test their current approach against peers who sell at the same level. Experience is the starting point, not something to be talked over: the group shares what works, challenges what doesn’t and practises on real, anonymised opportunities. Each AE leaves with a personal level-up plan and two or three specific changes to apply in their next deals.

Key focus areas

  • Self-assessment against senior AE behaviours
  • Best-practice refresh: discovery depth and quantified impact
  • Multi-threading and stakeholder influence
  • Qualification discipline and honest deal reviews
  • Value-led negotiation: trading, not conceding
  • Deal control, momentum and mutual action plans
  • Peer clinic on live opportunities
  • Personal level-up plan

Outcomes — you'll be able to

  • Identify the habits that have slipped and the strengths to build on
  • Re-apply best-practice discovery and qualification to a live opportunity
  • Strengthen stakeholder coverage and deal control in complex deals
  • Commit to a personal plan with two or three specific changes

Included in every course

  • Interactive, facilitator-led learning
  • Group discussions
  • Breakout exercises
  • Take-away materials

Face to face

From £1,750+ VAT

Proposed price — awaiting approval

Online: From £1,400 + VAT

Course details

your sales team. your priorities. your programme. —

Build your own sales programme.

Combine courses, focus on your skills gaps and shape the learning around your sales cycle. Standard workshops run with 8–10 delegates; BDR and MEDDPICC sessions have a maximum of eight; Sales Leadership workshops run with 6–8. Smaller bespoke cohorts can be discussed, with pricing agreed for your programme.

Your people. Your priorities.Ready to sell better? Build your programme.A programme shaped around your people — and the progress you want to make.

Where better selling begins.

Your team doesn’t need more slides. They need skills that stick.

Know you need help? Book a relaxed, no-obligation 30-minute call. We’ll talk through your team and challenge, and you’ll leave with an honest view of the options — no brief or programme needed.

Book a Discovery Call Enquire about this course