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UK-based. Working with sales teams across Europe.
The Sales House

Senior Leaders Masterclass

A two-day face-to-face masterclass for senior sales leaders: lead through your managers, build a sales strategy people can act on and influence at executive level.

You are accountable for the result and for the people who deliver it. Forecast calls, coaching, hiring and performance conversations compete for attention, while the business wants clear answers about growth. We understand the challenge of developing sellers without becoming the answer to every deal.

Enquire About This Studio Course Explore the course
A sales manager coaching a seller one-to-one
The Sales House
Explore. Practise. Perform.

Duration

2 days · 9:30am–5pm each day

Group size

Up to 6 delegates

Format

Face to face

Price — Face to face

From £1,999

+ VAT

where understanding becomes useful —

Why this course matters

At senior level, the job changes.

What you’ll explore in the Studio

Results come through other leaders, the strategy has to make sense on the sales floor and your influence in the boardroom shapes what your teams can achieve. Over two days, a small group of no more than six senior leaders works on the three parts of the role that matter most.

Day one focuses on leading managers: setting clear expectations, coaching their judgement and holding them accountable without stepping into their teams. Day two turns to strategy and influence: building a sales strategy that connects targets, market focus and team capacity, then taking it to the executive team and winning the support and resources it needs. Leaders work on their own organisation throughout and leave with a practical leadership and strategy plan.

a real challenge. a purposeful response.

The challenges this addresses

  • Senior leaders pulled back into deals and day-to-day team issues
  • Managers who look to the leader for every decision
  • Sales strategy that lives in a slide deck rather than in how teams sell
  • Difficult conversations with the board, CFO or CEO about targets and resources
  • Priorities that change faster than the teams can follow

What this can change at work

Give senior sales leaders the space and structure to step back from the day-to-day and lead the whole sales organisation: stronger managers who own their teams, a strategy people understand and act on, and the confidence to make the commercial case at executive level. Intended outcomes are clearer leadership routines, priorities and stakeholder conversations, not a promised revenue figure.

Managers who own their teams

Senior leaders set clear expectations for their managers and coach their decisions instead of taking problems back.

A strategy teams can act on

Targets, market focus and team capacity are joined up in a plan managers can explain to their sellers.

A stronger voice at the top table

Leaders prepare executive conversations around commercial evidence, risks and the support the plan needs.

Explore. Practise. Perform.

Less theory. More application.

What participants will practise

Realistic sales scenarios, role-play and peer feedback around leading managers and building a sales strategy. Where helpful, participants work on their own live (or anonymised) opportunities.

What they’ll take away

Take-away materials with the questions, frameworks and techniques covered, plus a short personal action plan for the next customer conversations where the skill matters.

How we help it stick

Reflection and action planning are built into the session. Reinforcement such as manager guides, follow-up labs or coaching depends on the programme you choose and is agreed with you.

How we make learning stick

Inside the workshop

Two face-to-face days with a maximum of six senior leaders, so every delegate works on their own organisation. Short input leads into peer challenge, breakouts, strategy-building exercises and rehearsal of manager and executive conversations. Delegates take away materials and a leadership and strategy plan.

Make Senior Leaders Masterclass relevant to your business

Tell us where you want to make progress with leading managers: expectations, coaching and accountability. We can discuss suitable workplace examples, priorities and access needs before agreeing the scope. This workshop brings people together face to face; UK and European delivery arrangements are agreed with your organisation.

Discuss a customised version

What the training covers

The scope below sets out the subjects covered. Workplace examples and practice are shaped around your team within the booked format.

  • Leading managers: expectations, coaching and accountability
  • Building a sales strategy: targets, market focus and capacity
  • Turning strategy into team priorities
  • Executive influence: making the case to the board
  • Handling challenge from senior stakeholders
  • Your senior leadership plan

What’s included in your booking

Your booked time and format
2 days · Face to face · Up to 6 delegates.
Included in every course
  • Interactive, facilitator-led learningLive, hands-on sessions built around practice and participation.
  • Group discussionsShared conversations about real situations, so people learn from each other as well as the facilitator.
  • Breakout exercisesSmall-group practice, role-play and problem-solving, online or in the room.
  • Take-away materialsCourse materials, tools and templates to use back at work.
Facilitated learning and practical application
The subject coverage, exercises and facilitator feedback described above, with space to connect the learning to relevant workplace situations. The workshop description sets out the specific plans, prompts or tools developed in this course.

Follow-up coaching, refresher sessions and additional delivery days are not automatic inclusions; any additions are agreed in your proposal. Travel, venue arrangements and any software licences are confirmed separately where relevant. Prices exclude VAT.

Outcomes

The capabilities delegates work towards through the training and practice:

  • Lead through your managers without stepping into their teams
  • Build a sales strategy that connects targets, focus and capacity
  • Translate the strategy into clear priorities for each team
  • Prepare and hold an executive conversation with confidence
  • Leave with a personal leadership and strategy plan

the next conversation is where it counts —

Take it back to work.

Choose a real situation where you want to apply the learning. Use it to turn an outcome into a manageable first step, then reflect on what changes.

Choose

Start with one priority: Lead through your managers without stepping into their teams.

Apply

Try the approach in a relevant task or conversation. Note what felt useful and what you would adapt.

Review

Reflect on what happened, seek feedback where appropriate and choose your next step. Follow-up support can be discussed separately.

Bring this topic to your next event

We can discuss adapting Senior Leaders Masterclass into a keynote or large-group session, focusing on the themes most relevant to your audience. Depth, activities, timings and any follow-up depend on the format and package you choose; an event session is not a substitute for the full course.

Explore Speaking & Events

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Five live online sessions for sales managers on the core of the job: leading the team, running effective one-to-ones, coaching on real deals, building accountability and holding performance conversations.

5 × 2.5-hour live online sessions (12.5 hours)Maximum 8 participants

Course synopsis

Sales leadership is learned in the conversations you have with your team every week. Part 1 focuses on the people side of the number: moving from top seller to leader, running one-to-ones that develop sellers, coaching on real calls and deals, setting standards people own and addressing performance early and fairly. Across five live online sessions, leaders practise these conversations with peers, try them with their teams between sessions and bring back what happened. The result is a practical leadership toolkit and a coaching rhythm managers can sustain.

5 live sessions · 2.5 hours each

Outcomes — you'll be able to

  • Lead with clear expectations and standards the team owns
  • Run one-to-ones that develop sellers and agree actions
  • Coach from call and deal evidence using a simple structure
  • Build accountability without micromanaging
  • Hold performance conversations early, fairly and confidently

Included in every course

  • Interactive, facilitator-led learning
  • Group discussions
  • Breakout exercises
  • Take-away materials

Live online

Price on request+ VAT

Complete programme (Pt 1 & 2): Price on request · Pricing for both parts agreed with you

Course details

Flagship programme

Sales Leaders Online Series Pt 2:
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Five live online sessions for sales leaders ready to scale performance: forecasting with confidence, sales cadences, building a high-performing team, leading change and working across functions.

5 × 2.5-hour live online sessions (12.5 hours)Maximum 8 participants

Course synopsis

Once the team is coached well, the next challenge is making performance predictable and scalable. Part 2 focuses on the operating side of sales leadership: forecasting with evidence, running a weekly cadence that protects selling time, building a high-performing team culture, leading change so it sticks and working effectively with marketing, customer success, product and finance. Leaders work on their own pipeline, cadence and team plans across five live online sessions, applying each idea between sessions.

5 live sessions · 2.5 hours each

Outcomes — you'll be able to

  • Build and defend a forecast using qualification evidence
  • Design a weekly and monthly cadence that protects selling time
  • Create a team culture built on standards, recognition and growth
  • Lead change so new ways of working are adopted
  • Work productively with marketing, customer success, product and finance

Included in every course

  • Interactive, facilitator-led learning
  • Group discussions
  • Breakout exercises
  • Take-away materials

Live online

Price on request+ VAT

Complete programme (Pt 1 & 2): Price on request · Pricing for both parts agreed with you

Course details
Your people. Your priorities.Ready to sell better? Build your programme.A programme shaped around your people — and the progress you want to make.

Where better selling begins.

Your team doesn’t need more slides. They need skills that stick.

Know you need help? Book a relaxed, no-obligation 30-minute call. We’ll talk through your team and challenge, and you’ll leave with an honest view of the options — no brief or programme needed.

Book a Discovery Call Enquire about this course