Qualification on evidence
Separate what the buyer has said from what we hope is true.


The Deal Room · Individual · 90 minutes
one deal. one seat. no audience —
Bring the opportunity that keeps you up at night. We work through it together, one to one, ask the questions a buyer or a CFO would ask, and leave you with a clear, owned plan for what happens next.
before the deal clinic —
A focused, one-to-one working session on one or two live opportunities. We challenge the thinking, test the qualification and leave you with a clear plan for the next conversation.
Book this when you have
“It’s in commit, but I couldn’t tell you why.”
“The champion loves us. I’ve never met the CFO.”
“They’ve gone quiet since the proposal.”
who brings what —
Your side of the table
Our side of the table
inside the room —
Tight, focused and built around your deal. Nothing to prepare beyond the opportunity itself.
Book a deal clinicFirst 15 minutes
You walk us through the opportunity: the evidence, the gaps and the gut feel.
Next 30 minutes
We test qualification, decision process and who really holds the pen.
Next 30 minutes
What’s missing, who’s missing and what has to be true to move forward.
Final 15 minutes
You leave with the questions to ask and the next steps you own.
on the table —
Separate what the buyer has said from what we hope is true.
Who decides, who influences and who you haven’t met yet.
Name the risks early, while there is still time to deal with them.
Plan exactly what to ask, say and secure next time.
An honest word on results.
We won’t promise a win-rate figure, because every deal has factors outside anyone’s control. What we can show is sharper qualification, stronger strategy and better execution. If you’d like, we agree a few simple measures at the start so you can build evidence of commercial impact over time.
Bring one deal. Leave with a plan.

Team · Half day
Your team brings its priority deals. Peer challenge, stronger strategies and owned next steps for each one.
Step inside
Team · Half day
Sales, marketing and revenue leaders in one room, working out where your GTM motion leaks and what to fix first.
Step inside
Ongoing · Monthly
A regular rhythm of clinics, team reviews and forecast prep, agreed each month. We stay close; the habits stick.
Step insideBook The Deal Room
Choose how you’d like to work and tell us a little about the deal or challenge. We’ll come back to agree timings, format and investment before anything is confirmed.