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UK-based. Working with sales teams across Europe.
The Sales House

New-business sales · senior and enterprise sellers

Strategic Sales Bootcamp

Lead complex, high-value sales, strengthen executive conversations and grow key accounts through strategic planning, advanced negotiation and focused coaching.

Starting in sales can feel like learning several jobs at once. Developing sellers need more than another set of tips, and account managers need a pathway built for existing clients rather than new-business prospecting. We understand the different starting points. Choose the bootcamp that matches your role and experience.

Enquire About This Lab Explore the course
Two sellers role-playing a customer conversation while a colleague observes
The Sales House
Explore. Practise. Perform.

Duration

2 days · 9:30am–5pm each day

Group size

8–10 delegates

Format

Face to face

Price — Face to face

From £1,195 per person

+ VAT

where understanding becomes useful —

Why this course matters

Strategic deals need a clear understanding of the customer's business and the people behind the decision.

What you’ll explore in the Lab

Complex, high-value deals demand more than strong selling skills: senior sellers must align multiple decision-makers, engage executives credibly and maintain control through to signature. Our most advanced bootcamp is designed for senior new-business account executives, enterprise sellers and sales leaders who still carry a target.

Across two intensive days, delegates develop their approach to strategic account planning, advanced negotiation, mutual action plans, forecast accuracy and rigorous deal reviews. Two follow-up one-to-one coaching sessions apply the learning to each delegate’s live opportunities, helping them navigate stakeholder complexity, strengthen account growth plans and lead deals with greater clarity and discipline.

a real challenge. a purposeful response.

The challenges this addresses

  • Large opportunities managed like straightforward transactional sales deals
  • Executive alignment and internal buying dynamics routinely overlooked
  • High-value negotiations disconnected from strategic account priorities and risks
  • Complex deal milestones failing to reflect multiple decision-makers

What this can change at work

Enterprise deals demand a view of the whole buying landscape. Strategic planning, executive conversations, advanced negotiation and mutual action plans help senior sellers coordinate complex opportunities with greater discipline. Two follow-up coaching sessions bring that work into live deals, giving sellers and their managers a practical basis for challenging risks and commitments while supporting clearer forecasts and more credible progress towards signature.

Executive conversations prepared

Senior sellers prepare executive meetings around the customer’s business and decision dynamics, rather than relying on a product-led account narrative.

Complex commitments coordinated

Strategic account plans and mutual action plans connect multiple decision-makers, negotiation priorities and milestones for managers to inspect during deal reviews.

Live risks coached

Follow-up one-to-one coaching examines current opportunities, helping sellers turn stakeholder complexity and deal risks into specific changes to their approach.

Explore. Practise. Perform.

Less theory. More application.

What participants will practise

Realistic sales scenarios, role-play and peer feedback around complex, multi-stakeholder sales and executive-level conversations. Where helpful, participants work on their own live (or anonymised) opportunities.

What they’ll take away

Take-away materials with the questions, frameworks and techniques covered, plus a short personal action plan for the next customer conversations where the skill matters.

How we help it stick

Reflection and action planning are built into the session. Reinforcement such as manager guides, follow-up labs or coaching depends on the programme you choose and is agreed with you.

How we make learning stick

Inside the workshop

The two-day bootcamp is delivered face to face at your business HQ or a local WeWork, arranged on request for remote teams subject to availability and agreed venue costs. 8–10 delegates take part in interactive breakouts, peer-to-peer learning and live practice in executive conversations, strategic account planning and advanced negotiation. Delegates work through deal reviews and mutual action plans, leaving with practical plans for their accounts and opportunities. Two follow-up one-to-one coaching sessions are live online and focus on applying these approaches to each delegate's live deals.

Make Strategic Sales Bootcamp relevant to your business

Tell us where you want to make progress with complex, multi-stakeholder sales. We can discuss suitable workplace examples, priorities and access needs before agreeing the scope. This workshop brings people together face to face; UK and European delivery arrangements are agreed with your organisation.

Discuss a customised version

What the training covers

The scope below sets out the subjects covered. Workplace examples and practice are shaped around your team within the booked format.

  • Complex, multi-stakeholder sales
  • Executive-level conversations
  • Strategic account planning
  • Advanced negotiation
  • Deal control and mutual action plans
  • Forecast accuracy and deal reviews
  • Two 1:1 follow-up coaching sessions

What’s included in your booking

Your booked time and format
2 days · Face to face · 8–10 delegates.
Included in every course
  • Interactive, facilitator-led learningLive, hands-on sessions built around practice and participation.
  • Group discussionsShared conversations about real situations, so people learn from each other as well as the facilitator.
  • Breakout exercisesSmall-group practice, role-play and problem-solving, online or in the room.
  • Take-away materialsCourse materials, tools and templates to use back at work.
Facilitated learning and practical application
The subject coverage, exercises and facilitator feedback described above, with space to connect the learning to relevant workplace situations. The workshop description sets out the specific plans, prompts or tools developed in this course.

Follow-up coaching, refresher sessions and additional delivery days are not automatic inclusions; any additions are agreed in your proposal. Travel, venue arrangements and any software licences are confirmed separately where relevant. Prices exclude VAT.

Outcomes

The capabilities delegates work towards through the training and practice:

  • Lead complex sales with multiple decision-makers
  • Hold credible conversations with senior executives
  • Build and run strategic account plans
  • Negotiate high-value agreements
  • Control deals from first meeting to signature

the next conversation is where it counts —

Take it back to work.

Choose a real situation where you want to apply the learning. Use it to turn an outcome into a manageable first step, then reflect on what changes.

Choose

Start with one priority: Lead complex sales with multiple decision-makers.

Apply

Try the approach in a relevant task or conversation. Note what felt useful and what you would adapt.

Review

Reflect on what happened, seek feedback where appropriate and choose your next step. Follow-up support can be discussed separately.

Bring this topic to your next event

We can discuss adapting Strategic Sales Bootcamp into a keynote or large-group session, focusing on the themes most relevant to your audience. Depth, activities, timings and any follow-up depend on the format and package you choose; an event session is not a substitute for the full course.

Explore Speaking & Events

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Build the basics of prospecting, discovery, negotiation, objection handling and deal control through five interactive online half-days.

5 half-day sessions · 3.5 hours per half day8–10 delegates

Course synopsis

Five online half-days make room to build the new-business sales foundations and put them into practice. Build a practical sales foundation in five focused half-days alongside your work. This live online bootcamp is designed for new-business sellers, career changers and sales professionals who want to strengthen the essentials. Across five half-day sessions, you work through prospecting, discovery, negotiation, objection handling and deal control, practising the conversations and decisions that keep opportunities moving. Each session connects a clear approach with realistic scenarios, peer feedback and an action to try at work before the next session. The From £699 per-person price covers the complete five-session bootcamp, not each individual half-day.

Key focus areas

  • Prospecting: targeting, outreach and first conversations
  • Discovery: questioning, listening and understanding needs
  • Demos and proposals: connecting solutions to customer outcomes
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  • Objection handling: exploring and responding to concerns
  • Deal control: stakeholders, decision steps and mutual action plans
  • Live online role plays, feedback and workplace application

Outcomes — you'll be able to

  • Plan targeted prospecting and open a relevant conversation
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  • Explore objections and respond constructively
  • Prepare and negotiate with clear boundaries
  • Agree buyer-aligned next steps and keep deal progress visible

Included in every course

  • Interactive, facilitator-led learning
  • Group discussions
  • Breakout exercises
  • Take-away materials

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Course details
New-business sales · new sellers & career changers

Beginner Sales Bootcamp

Build essential sales skills and the confidence to prospect, ask better questions and handle objections through coached live practice.

3 days · 9:30am–5pm each day8–10 delegates

Course synopsis

Starting in sales is easier when the whole journey makes sense and you can practise it safely. Starting in sales means learning a clear process while building the confidence to approach prospects and manage unfamiliar conversations. This three-day new-business sales bootcamp gives first-year sellers, career changers and customer service professionals moving into sales a practical grounding in each stage of the sales process, from prospecting and first calls to discovery, presenting value and handling common objections. Day one establishes the foundations, including sales mindset, resilience and productive daily habits; day two develops discovery, demos and value-led proposals; day three brings objections, negotiation and closing together through coached practice. Delegates build the skills to make more confident calls, understand customer needs and approach their daily sales activity with greater consistency.

Key focus areas

  • How the sales process works
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  • Basic discovery questions
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  • Handling common objections
  • Sales mindset, resilience and daily habits
  • Live call practice with coaching

Outcomes — you'll be able to

  • Understand each stage of the sales process
  • Make confident prospecting calls
  • Ask good discovery questions
  • Handle the most common objections
  • Build daily habits that drive results

Included in every course

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  • Group discussions
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Course details

your sales team. your priorities. your programme. —

Build your own sales programme.

Combine courses, focus on your skills gaps and shape the learning around your sales cycle. Standard workshops run with 8–10 delegates; BDR and MEDDPICC sessions have a maximum of eight; Sales Leadership workshops run with 6–8. Smaller bespoke cohorts can be discussed, with pricing agreed for your programme.

Your people. Your priorities.Ready to sell better? Build your programme.A programme shaped around your people — and the progress you want to make.

Where better selling begins.

Your team doesn’t need more slides. They need skills that stick.

Know you need help? Book a relaxed, no-obligation 30-minute call. We’ll talk through your team and challenge, and you’ll leave with an honest view of the options — no brief or programme needed.

Book a Discovery Call Enquire about this course