30–60 minutes
Opening or closing keynote
Sets the commercial tone for the year. Tied to your theme and your number, not a generic motivational talk.
Sales kick-off
the big one —
Kick off the year with sessions sellers still use in March.
You bring the room, the agenda and the big strategy reveal. We bring the sales content that turns it into action: keynotes, interactive sessions and skills breakouts built around your number, your buyers and your year.
- Our time on your agenda
- One keynote up to a full day of sessions
- Who's in the room
- 30 to 300+ sellers and leaders
- Prep with you
- Typically 4–6 weeks
- How deep we go
- Our deepest event work
who does what —
You run the event. We bring the sales.
We don't organise venues or logistics. We join your sales kick-off as a guest in your agenda, with the content and the sessions that make it a sales event.
your side of the house —
- Venue, travel and event logistics
- The agenda, host and running order
- Strategy, product and awards content
- AV and production (we brief your team)
our side of the house —
- Sales keynotes and interactive sessions
- Skills breakouts and deal challenges
- Scenarios built from your market and deals
- Materials, manager guides and follow-through
on your agenda —
What we run at your sales kick-off.
60–90 minutes each
Skills breakouts
Discovery, MEDDPICC, negotiation or account growth. Small groups practising on scenarios drawn from your pipeline.
60–90 minutes
The deal challenge
Tables compete on a realistic buyer brief from your market. Loud, competitive and surprisingly useful.
45 minutes
Manager huddle
A short session for first-line managers on coaching the SKO themes back at work, so they last beyond the first week.
not every event needs the same —
How deep we go.
A kick-off is where we go deepest. Before the day we talk to a handful of your sellers and managers, build scenarios from real (anonymised) deals and write a manager guide, so the themes show up in one-to-ones for months, not days.
- Prep with you4 out of 4
- Tailored to your business4 out of 4
- Hands-on practice4 out of 4
- Follow-through4 out of 4
Compare: Sales QBR · Global all-hands · Regional off-site
we listen first —
How we work with you.
- 1
About 6 weeks out
Listen
A brief with your sales leaders and event team: theme, targets, audience and where our sessions sit in your agenda.
- 2
4–5 weeks out
Dig in
Short conversations with a few sellers and managers, plus a look at real deals, so every scenario feels like home.
- 3
2–3 weeks out
Build
Session outlines, breakout materials and the manager guide shared for your sign-off. We fit around your other speakers.
- 4
On the day
Run it
We deliver our sessions, work with your event team on timings and keep the room moving.
- 5
The weeks after
Keep it alive
Commitments and the manager guide carry into one-to-ones, with follow-up workshops where booked.
a day in the House —
Where we slot into your day.
A sample running order. Your agenda leads; we fit our sessions around your speakers, breaks and big moments.
Our sessionsYour agenda
- 09:30Your opening: strategy from the CEO or CRO (your agenda)
- 10:15Our keynote: the sales theme for the year (our session)
- 11:15Skills breakouts, round one (our session)
- 12:30Lunch (your agenda)
- 13:30Skills breakouts, round two (our session)
- 14:45Your product and marketing updates (your agenda)
- 15:45The deal challenge (our session)
- 16:45Commitments, then your awards and close (our session)
bring the House down —
The art of the possible.
A few ideas to get you thinking. Pick one, mix several or tell us what you have in mind.
- A keynote that opens with your own sellers' voices from pre-event conversations
- Breakouts by role, so BDRs, AEs, AMs and managers each get their own room
- A deal challenge final on the main stage, with your leaders playing the buyers
- Live polls whose answers shape the next session
- A year-long thread, with the SKO theme picked up again at every QBR
- Pocket playbooks sellers take back to their desks
talks that suit —
Keynotes for your sales kick-off.
Each talk is tailored to your strategy and buyers, and can open the day, close it or lead into breakouts.
“What do your best weeks have in common?”
Sales Habits That Create High Performance
High performance isn't a personality trait — it's habits repeated until they look like talent. Weekly planning, protected prospecting time and follow-through that keeps pipeline building in busy weeks.
Commercial focus: Steady pipeline from consistent activity
“Would you rather have one brilliant month or twelve good ones?”
Consistency in Sales
One brilliant month or twelve good ones? Pipeline coverage, a prospecting cadence and honest qualification that end the feast-and-famine cycle.
Commercial focus: Pipeline coverage and forecast confidence
“What does your customer need you to understand?”
Stop Pitching. Start Diagnosing.
Slow the pitch, sharpen the questions. Sellers dig into the customer's business, go after the second answer and earn the right to present value.
Commercial focus: Qualification and deal quality
Monday matters —
After the lights come up.
- A manager guide for coaching the themes in one-to-ones
- Individual commitments captured on the day
- Follow-up skills workshops or Deal Room clinics where booked
A kick-off should change what happens in February, not just how January feels.
Tell us about your sales kick-off: the date, the audience and the message you want people to leave with. We'll meet before you commit to anything.
Plan our part in your eventWhere better selling begins.
Your team doesn’t need more slides. They need skills that stick.
Know you need help? Book a relaxed, no-obligation 30-minute call. We’ll talk through your team and challenge, and you’ll leave with an honest view of the options — no brief or programme needed.