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UK-based. Working with sales teams across Europe.
The Sales House

Team Building Lab

Half-day or full-day face-to-face sessions that get your sales team sharing, working together and practising the skills you choose.

The best ideas in a sales team are often sitting with the person at the next desk. Busy weeks leave little time to share them.

2 coursesYour sales team — group size agreed with youFace to face
A sales team laughing and high-fiving during a collaborative workshop activity
The Sales House
Explore. Practise. Perform.

experiment in the Lab —

Why this Lab exists

Team building in the Lab is not about trust falls. It is about getting sellers talking about real customers and deals, reflecting on their skills and solving sales challenges together. You choose the skills that matter most and we build collaborative activities and practice around them.

From practice to your working world

Leave with stronger relationships, shared standards for the skills you chose and a team action plan everyone has contributed to.

What your people can develop

  • Share experience and learn from each other
  • Reflect honestly on team strengths and gaps
  • Practise the chosen skills together
  • Agree team commitments and next steps
Who is this Lab for?
  • Whole sales teams
  • Mixed-role revenue teams
  • Teams after change or growth

Choose a course below for its full topics, outcomes, audience, duration and starting prices. Individual workshops and combined programmes have different scopes; we agree your booking and any additional support with you.

Discuss your Team Building Lab

Team Building Lab

Half-day or full-day face-to-face sessions that get your sales team sharing, working together and practising the skills you choose.

Team building is delivered face to face. We agree the skills, team mix and format with you before the day; pricing is on request.

Half-day workshop

3.5 focused hours: team sharing, one or two chosen skills and a team action plan.

Sales Team Building: Half Day

A focused face-to-face half day that gets your sales team sharing what works, reflecting on their skills and practising one or two skills you choose — ending with a team action plan.

Half day · 3.5 hours per half dayYour sales team — group size agreed with you

Course synopsis

Strong sales teams learn from each other, not just from their manager. This workshop brings your team together to share what is working, reflect honestly on their skills and solve sales challenges collaboratively. You pick the skills you want improving — discovery, objection handling, negotiation, prospecting, account growth or something else — and we spend the session with your team: collaborative activities, breakouts, peer practice and plenty of conversation about real deals and customers. The team leaves with stronger relationships, shared standards and a team action plan.

Key focus areas

  • Team sharing: what’s working and what’s hard
  • Collaborative sales challenges and breakouts
  • Skills reflection: strengths and focus areas
  • Practice on the skills you choose
  • Team action plan and peer commitments

Outcomes — you'll be able to

  • Share experience and learn from each other
  • Reflect honestly on team strengths and gaps
  • Practise the chosen skills together
  • Agree team commitments and next steps

Included in every course

  • Interactive, facilitator-led learning
  • Group discussions
  • Breakout exercises
  • Take-away materials

Face to face

Price on request+ VAT

Course details

Full-day workshop

A full day together: reflection, collaborative challenges, practice on the skills you choose and a shared plan.

Sales Team Building: Full Day

A full face-to-face day with your sales team: honest reflection, collaborative sales challenges, breakouts and practice on the skills you choose, ending with shared standards and a team plan.

Full day · 9:30am–5pmYour sales team — group size agreed with you

Course synopsis

Strong sales teams learn from each other, not just from their manager. This workshop brings your team together to share what is working, reflect honestly on their skills and solve sales challenges collaboratively. You pick the skills you want improving — discovery, objection handling, negotiation, prospecting, account growth or something else — and we spend the session with your team: collaborative activities, breakouts, peer practice and plenty of conversation about real deals and customers. The team leaves with stronger relationships, shared standards and a team action plan.

Key focus areas

  • Team sharing: what’s working and what’s hard
  • Collaborative sales challenges and breakouts
  • Skills reflection: strengths and focus areas
  • Practice on the skills you choose
  • Team action plan and peer commitments

Outcomes — you'll be able to

  • Share experience and learn from each other
  • Reflect honestly on team strengths and gaps
  • Practise the chosen skills together
  • Agree team commitments and next steps

Included in every course

  • Interactive, facilitator-led learning
  • Group discussions
  • Breakout exercises
  • Take-away materials

Face to face

Price on request+ VAT

Course details

your people. their potential. our starting point.

How we train sellers.

We don’t just teach selling. We help improve how selling happens. Your people work on their own buyers, conversations and live opportunities in a supportive space with enough constructive challenge to stretch them. Because sales training should change what people do, as well as what they know.

Workshop participants sharing ideas with their facilitator
The Sales House

Good conversations. Lightbulb moments.

Before the training

Understand the challenge

It starts with listening.

  • Get curious about where conversations and opportunities lose momentum
  • Understand your people, sales process and the commercial realities behind the numbers
  • Agree the behaviours you want to develop and what useful progress looks like

During the training

Build capability through practice

Have a go. Find your flow.

  • Real customer scenarios, live deals and meaningful peer conversations
  • Rehearse discovery, value conversations and difficult objections with structured feedback
  • Practise, reflect and try again — building confidence through capability

After the training

Your priorities, put into practice

This is where it comes to life.

  • Clear personal actions and practical tools for the next sales conversation
  • Reflection, manager coaching and accountability to strengthen everyday habits
  • Optional follow-up deal reviews and agreed ways to check progress

Bring your real world. Leave with something you can use.

More sales training

Top of Funnel ADR/BDR LabAccount Executives LabAccount Managers LabMEDDPICCBootcampsAI for Sales LabSpecialist Sales Lab

your sales team. your priorities. your programme. —

Build your own sales programme.

Combine courses, focus on your skills gaps and shape the learning around your sales cycle. Standard workshops run with 8–10 delegates; BDR and MEDDPICC sessions have a maximum of eight; Sales Leadership workshops run with 6–8. Smaller bespoke cohorts can be discussed, with pricing agreed for your programme.

Where better selling begins.

Your team doesn’t need more slides. They need skills that stick.

Know you need help? Book a relaxed, no-obligation 30-minute call. We’ll talk through your team and challenge, and you’ll leave with an honest view of the options — no brief or programme needed.

Book a Discovery Call Build Your Programme